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Reliable Web Hosting Is Essential For SEO

July 23, 2009

The number of web hosting companies today is rapidly increasing, this is because of the constant changes in the trend of technology and the increased demand for fast and reliable web hosting services. And even with the large number of web hosting in the market, it is even more difficult to choose and find the one that is fast and reliable that will suit your business needs. The competition between web hosting providers are very intense, there are a lot of companies claiming to deliver fast and reliable service with 99% or greater uptime.

Reliable hosting service is essential for every website or online business. Web host service is one of the factors that you need to consider when doing an online business.  It is also one factor for having your visitors coming back to your website. If your site is frequently unavailable or very slow loading time, then you might prevent your visitors coming back. This can affect your rankings on the search engines negatively too. Remember that search engines rank sites in order of relevance  on a given topic and their perceived significance to users.  But how can your website be valuable to your users if it is frequently not available or very slow?

If you are trying to build your website or update it by uploading a new content is important if you are in an online business. However, how can  you do these important activities if your web host service is unavailable? And it is very tedious and frustrating if the loading time is very low. We are already in time that technology changes every now and then. Consumers are more demanding, you need to satisfy their needs, if not you may easily lose them.

An unreliable web host service provider can ruin your online business. Business oriented websites cannot survive with high downtime. And if you are into search engine optimisation, unreliable web hosting can make your search engine optimisation efforts into waste. While the entire web hosting service providers claims to have 99% or greater uptime, you should consider the ones that can deliver 99.9% uptime. It is really possible to have 99.9% of uptime and that there are web hosting service providers that can provide this. The technology is available but not all service providers can provide this to you.

If your current web host service provider’s real uptime is only 85%, then this will mean that you might be losing as much as 15% business opportunities due to the unavailability of your website. This situation can affect your ability in earning or having a sale, thus losing potential revenue.

But how can we prevent having an unreliable web host service provider? The fact is, you can’t really tell unless you try the service yourself. However, there are a few things that you need to consider to help you to choose and assess a reliable web host service provider. You may use free tools which can monitor the uptime of your web host service. It is something that every webmaster should have.  Uptime really matters especially for website owners. It is something that should not be compromised with cost. Being able to measure the uptime is one way of knowing the performance of the service and also a benchmark for you instead of relying on your web host provider’s information.

Notifying users for any planned downtime is one sign that your provider is reliable. If your provider does not do such thing, then they are aware that their service is not good enough to keep their clients from going elsewhere. Another way that you can check into reliable web hosting providers is through forum posts and client testimonials or review. But, is easy for web hosting companies to have their employees write on forums to promote their services. Sad to say, that forum posts are not always a reliable source of information about a certain company.  But with reviews, it is also easy for a company’s staff to write fraudulent reviews.  A lot of web host service providers have a customer or client testimonial section in their website. Customer’s testimonials can be more reliable than forum posts or reviews.

One of the most reliable way to know if a web host service is offers fast and reliable service is through recommendation. If you are in UK, you can ask for web host service users about the kind of service that they get with their service providers. And from there, you can have options on reliable web host service providers and the one that can deliver your needs.

Reliable and fast web host servers are critical in ensuring that your website runs smoothly. This is also vital with every online business that needs their websites to provide functionality, accessibility and reliability.  NH-Hosting is another brand of the NH Internet Enterprises network, like The UK SEO Agency. NH-Hosting provide fast, efficient and reliable web hosting services that suits your business needs at affordable price. Why compromise quality with cost, if you can have quality service at reasonable cost.

How Hosting Affects SEO

January 17, 2009

Where your website is hosted is an important issue to consider from a search engine optimisation perspective. For instance a .Co.uk website should be hosted on a UK server. A .Co.uk website hosted within the UK will have a faster loading speed and be more optimised towards the .co.uk Google spiders. It will also take longer for site to load if a UK based visitor was to type the web address into their browser. This is because the site is effectively based in France, when you type the address in the address bar, the request is first sent to France, where the server responds with the page, and transmits it back to the browsers compauter, causing a slowdown. Consequently your websites hosting plays a large part in search engine optimisation. The time constraints of having a website hosted in a different country to your domain name, will ultimately restrict traffic to your site to a small extent. Consequently hosting is important when it comes to search engine optimisation.

A .com site hosted in France would appear primarily on the Google.fr search engines, a .com site hosted in the UK would appear in the UK listings. Your server choice can hinder your site, preventing your targeted audience finding you Online. Ideally if your targeting a French audience your site should be hosted in France. Although it is not too bad for example if you have a .com site which is hosted in the US; as from my experiences people in the UK often use the .com search engines. Although to be 100% guaranteed your UK based site is targeting your UK audience, your site should be hosted within the UK – This will guarantee full exposure for your website.

The UK SEO Agency is a trading name of NH Internet Enterprises Ltd, pushing forwards we will soon be launching a competitivly priced UK based hosting package, NH-Hosting As you can see we are in the early stages of developing the NH -Hosting Website. Although do not worry we will soon be up and running with our UK based hosting packages, I will keep you informed through the blogs posted here at The UK SEO Agency.

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