If you are looking to invest in domains there are a few things you should know and the domain name sector is perhaps the most unstable place to be on the internet. Although the whole space is still relatively new and the internet is improving and changing on a regular basis, the domain name part of the online world is certainly the most fluctuating and unruly place to be. Take a look at these hints and tips on what to watch out for…
First of all, did you know that one of the most expensive domain names fetched an estimated $12.5m? Not only that but can you guess what the name was or whatever-popular and lucrative sector it represented? Sex.com of course as any good business person known; sex sells. And only last year in the midst of a worldwide recession, Toy ‘R’ Us paid out a whopping $5.1m on the toys.com domain name. So much for businesses flailing last year! Business.com went for $7.5m and Wine.com for $3m, proving that there is money out there to be spent on a domain name that is apparently worth spending millions on. The trick is to know what is worth the bucks and what is not.
At all costs you should avoid hand registering thousands of cheap and useless domains. Investing in domain names is not about quantity it is about quality. You have to pay fees every year to register domain names so if you have thousands you wil pay thousands whereas if you have a lump sum spare to spend on investments make a few big ones rather than loads of small ones. Your registration costs every year will drop dramatically and yo are likely to have invested better in a domain worth more than loads that are worth pittance.
It is now beyond the pint worth investing in the four-letter domain names. At first, investing in a domain name that has four letters and is easy to pronounce made sense as remembering something easy to say out loud is the sign of a good name. However, now that seemingly all of the easy-to-pronounce domain names have been registered, you are only left with ridiculous sounding four-letter names such as RFYJ.com. Say it out loud then compare it to bebo.com or wado.com and you will soon see what I mean.
Buying lots of cheap domain names that are still worthy can be best done at auction sites. The trick is to sell to end users for 10-120 times more than you paid by explaining to dubious end users why the name is valuable. It takes some patience as end users wil ask lots of questions and test your patience but if you can make a huge profit then it is worth answering their questions and enjoying the outcome.
There are many more things to take into account when investing in domain names and here at the UK SEO Agency we offer a range of services that include search engine optimisation and web design. We can help you to increase your web presence as well as help you with domain names so contact us now if you wish to learn more.
Choosing a good domain name is one of the essentials of successful search engine optimisation. Having a domain related to your website is the best choice if you want to rank well to particular keyword or phrase. But how can you choose a good domain for your website that is SEO friendly when almost all the domain names that are related to your website that you can think of are already taken. But don’t worry you can still choose a domain name for your website that is SEO friendly and will help you in building your brand. It is important that you determine whether your domain name is permanent or disposable before you do your domain name brainstorming.
Having a permanent domain name is vital in your brand- building efforts. If you choose a permanent domain name you should choose something that can be easily remembered, credible- sounding and distinctive. However, disposable domain names are domains name that are usually called seasonal or usually used in making money online using affiliate marketing. Brand building considerations are not necessary with disposable domain names. Best example of disposable domain name is lose-weight-now.com, you probably you won’t be having it for a long period of time. A credible- sounding domain name is more likely to get linked to on social media sites. And site domain that is easy to remember will give you the benefit of increased number of visitors returning to your site and the advantages of word of mouth.
Whether you are creating a site for an affiliate marketing campaign or for a long- term business that needs brand building, you still need to think about a perfect site domain that will help you achieve your online business success. Prior to brainstorming your great site domain name you should determine first your objectives in having a website then determine if you will have a permanent or disposable domain name.
This article has one aim, to give you three tips to achieving SEO Bliss
- Time: SEO Takes time, not only in waiting for rankings to appear, but from a work perspective. You need to learn what is important, make many small changes around the website which will benefit the search engines, read more about search engine optimisation and then make a whole load of other small changes. SEO is not a simple one size fits all project, you have to modify and tweak every area on the website, and whilst our online reports are detailed, we can not tell you everything we will do as the list will often change midway through a project, as we find there is something else which requires work, or even fixing one problem may cause instabilities in other systems within the website. Also you must take into account the time it will take for you to research into the field, a well versed SEO will have spent 1000’s of hours simply reading and analysing data to improve and hone his/her skills
- Risk: A good SEO, generally keeps an eye on what the search engine’s are doing. Usually having a number of predictions as to where the market is going, and able to adjust the strategy of their clients prior to anything major rankings drop, or should the change be swift - Be able to react quickly and work on ensuring any rankings changes are only minimal, or lower for a minimum amount of time. A good SEO will always try to keep the client so busy with work - they have no time to talk to him! After all, In Internet Marketing - a busy client is a happy client. However if you take a campaign on yourself, you have the issues of a change in the search engine algorythm taking you longer to discover, and ways to help your site turn its site around will take you longer - this is where your company may lose money through not having an effective SEO strategy in place.
- Money: This is the reason every client of a SEO is in business. You are after increasing the exposure of your website to potential clients, who will then bring money into your business and ultimately profit. When considering SEO, you need to consider a couple of points. Firstly the time you spend yourself working on the SEO, is time you are not spent working on finding clients, developing your product / range and serving your existing clients. However when you decide to outsource your SEO - it may take as little as a hour a month to answer any query your SEO Programmer may have.
Please feel free to contact our friendly team at The UK SEO Agency if you require any further information.
