As part of the SEO work we do, the UK SEO Agency spends a portion of our time in working out what is wrong with a website, and why it is not achieving the expectations of our clients in terms of converting traffic into either sales or leads.

Now what you need to consider is how can you make things really easy for your potential customer? For the purpose of this blog we will take the more complicated example of a online shopping site (e-commerce) . When you are looking at a e-commerce website you need to know the end goal, and usually this is the case of your visitor adding products to your website, providing you with an address to post them to and taking there money off them via online forms. Now lets look at a few bottlenecks found on many websites:

1. Finding Your Products and adding them to a cart: A lot of people who call themselves SEO experts think that their job ends at the point of the visitor landing on your website. However anyone who is in the world of internet marketing, such as the UK SEO Agency realise the bigger picture, conversions pay our wages not traffic. A good SEO will look at your website and how we can get more people to add your products to the cart ready to move forward and purchase from you.
2. The next step is getting them through what is in fact one of the most critical phases of the entire procedure, a lot of people will think this is the case of getting credit card details, however in reality this is the case of capturing both there emial address and postal address details. To do this your cart must have a smooth checkout process, as you are capturing details far more sensitive than mere credit card numbers, credit cards can be replaced in only a phone call, but your personal identity (Name, Address, DOB, etc) can not be easily replaced! Your site must have instilled a fair amount of trust so far as without trust, you will make no sales!
3. The final step, once they have added their details to your website, found the products they wish to purchase and confirmed they are happy with the shippings costs, is to put in the details to transfer the money into your account. A lot of customers are more than happy for things to be slightly chunky in this area, as long as they feel they are having a secure transaction, and all instructions are clear and concise.

I hope this makes you think - if you need any help - please feel free to ask us to have a look at your website through our contact us form on the right, or alternatively please feel free to give us a call on 0845 544 0390