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Buying a domain? Watch out for these pitfalls…

February 5, 2010

Filed under: Internet Marketing,Marketing,Non SEO,Website Domain Names — Tags: , , , , , , , — Katie @ 2:00 pm

If you are looking to invest in domains there are a few things you should know and the domain name sector is perhaps the most unstable place to be on the internet. Although the whole space is still relatively new and the internet is improving and changing on a regular basis, the domain name part of the online world is certainly the most fluctuating and unruly place to be. Take a look at these hints and tips on what to watch out for…

First of all, did you know that one of the most expensive domain names fetched an estimated $12.5m? Not only that but can you guess what the name was or whatever-popular and lucrative sector it represented? Sex.com of course as any good business person known; sex sells. And only last year in the midst of a worldwide recession, Toy ‘R’ Us paid out a whopping $5.1m on the toys.com domain name. So much for businesses flailing last year! Business.com went for $7.5m and Wine.com for $3m, proving that there is money out there to be spent on a domain name that is apparently worth spending millions on. The trick is to know what is worth the bucks and what is not.

At all costs you should avoid hand registering thousands of cheap and useless domains. Investing in domain names is not about quantity it is about quality. You have to pay fees every year to register domain names so if you have thousands you wil pay thousands whereas if you have a lump sum spare to spend on investments make a few big ones rather than loads of small ones. Your registration costs every year will drop dramatically and yo are likely to have invested better in a domain worth more than loads that are worth pittance.

It is now beyond the pint worth investing in the four-letter domain names. At first, investing in a domain name that has four letters and is easy to pronounce made sense as remembering something easy to say out loud is the sign of a good name. However, now that seemingly all of the easy-to-pronounce domain names have been registered, you are only left with ridiculous sounding four-letter names such as RFYJ.com. Say it out loud then compare it to bebo.com or wado.com and you will soon see what I mean.

Buying lots of cheap domain names that are still worthy can be best done at auction sites. The trick is to sell to end users for 10-120 times more than you paid by explaining to dubious end users why the name is valuable. It takes some patience as end users wil ask lots of questions and test your patience but if you can make a huge profit then it is worth answering their questions and enjoying the outcome.

There are many more things to take into account when investing in domain names and here at the UK SEO Agency we offer a range of services that include search engine optimisation and web design. We can help you to increase your web presence as well as help you with domain names so contact us now if you wish to learn more.

How your blogs can be improved…

February 4, 2010

Filed under: Blogging,Marketing,Our Services,SEO — Tags: , , , , — Katie @ 1:46 pm

Search engine optimisation – Improve your blogging techniques by avoiding the common potholes.

If you are constantly creating blogs and rarely seeing any site visitors then you are doing something wrong. There are millions of blogs out there and the majority of them are growing dust as we speak and normally for the same reasons. If you are unaware of why your blog is not gaining a readership let me put it simply for you; it sucks! The majority of blogs really do, they are dull, unimaginative and simply boring, which means no one in their right mind would want to read it.

The most common problem is that your blog is boring. Write about subjects that interest your readers to gain readers and make sure you entertain, educate and engage your readers, otherwise they will simply log out never to be seen again. Your blogs should always be unique, even if they follow the same subject as other blogs (which would be nigh on impossible to avoid) your blog should read differently.

At all costs avoid using music in the background of your blog as everyone’s tastes differ so half the people who log in will log straight back out if they hear sounds they don’t like and the rest will by annoyed that music just blared out of their computer in the office while they are supposed to be working. Music is also distracting when you are trying to read…

Try not to talk about yourself too much. There is nothing more generic than reading about people’s tastes and experiences so get over yourself and talk about something interesting. Many blogs are not set out into categories so people visiting your blog site will be unable to search for a topic that interests them and instead they will get irritated if they have to scroll though numerous pages of uninteresting blogs before possibly finding one they want to read. By that point, many people would have simply left to find a site with categories and even the simplest platforms allow you to put your blogs into different categories.

To many blogs are also full of punctuation mistakes and spelling atrocities, which makes them hard to read and quite frankly irritating. Typos speak volumes about your blog and they scream that you don’t care about what you have written and if you don’t care, why would your readers? Find a niche and get into it instead of randomly babbling about everything and anything and above all else, ensure that you post regularly and continuously. If your readers expect a new post on a Tuesday make sure there is a post on a Tuesday.

Here at the UK SEO Agency we understand how to increase your web presence with SEO and we offer personal quotes to all of our customers to ensure you only pay for what you need.  Contact us now for more information.

How to use tags to benefit your website

February 3, 2010

Filed under: Blogging,Marketing,SEO — Tags: , , , , , , , — Katie @ 2:00 pm

Tags can be hugely important to the success of a website with many overlooking the potential of using tags in their blogs and throughout their website. I am going to take you through a few reasons why including tags can help your website move on to bigger and better things!

Acknowledging that tags are useful is the easy part; understanding how to use them is the tricky bit as there are many right and wrong ways to use tags and over use and under use are two of the biggest pitfalls. When you create a website or a blog site there are a few ways that you can set it out. Subject or category are the most obvious choices but you can also arrange it by date with days, moths and years creating the most used groups. Tagging is also a choice and this can be done with descriptions or notes about what is in the blog post or web page.

Now we have established your choices you will soon see that all of the above options have their own problems as far as duplicate content is concerned. If you create a blog post that appears on one page it will then also appear on the date page, the category page or the year page as  well as the month/year page etc etc. The biggest problem with this is that it disrupts the search engines as they have to figure out how they list the pages on their SERPs.

There are a few things you can do if you choose to tag your blog or website. Firstly, block the date archives so that they cannot be indexed then the search engines will no longer attempt to rank these pages in the SERPs but they can continue past them to other pages that do need ranking. You can also only show limited parts of a blog on certain pages and make the reader go to just one page to read the whole post.

If you have a website that is all about cooking tips (for example) then you will need to use categories with tags. So, if your categories are ‘Must Have Ingredients’, ‘Recipes’, ‘Cooking Utensils’ etc you can then create tags for each category so every time you mention a word that keeps appearing such as sugar you tag it. This means that whenever the word sugar is mentioned in a post it is tagged and this helps your readers to find what they are looking for. Maintaining tags is important as keeping them all updated is also important. You should ensure that tags are not widely spread around the same topic. i.e. cruise, cruising, cruises or sun, sunny and sunning.

For more information on how tags can be used to help your website please contact us here at the UK SEO Agency. We understand how to implement great SEO to benefit your website as well as a whole host of other internet marketing services. Contact us now for further details.

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