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Get Personal With Your SEO

July 18, 2009

Filed under: Google,SEO — Tags: , , , , , , — Katie @ 12:07 pm

Search engine optimisation requires a personal touch but when I talk about personal search I am actually referring to the search results that vary depending on your location and personal preferences. You would think that if you typed something into a search engine in Manchester that as long as you typed in exactly the same phrase or word in London, you will get the same results, right? Wrong! Each web user will get different results as the search engines are now so clever that they have begun to understand different search behaviors dependent on location and preferences and in turn they will provide varying SERP (search engine results page).

There are many benefits to enjoy with such an in depth and personalised service but the problem with the clever little search engines is that these personal searches with changing SERPs make life for the SEO expert a little testing. Google ranking is a great way to determine how successful the search engine optimisation is and without this tool, SEO will have to change and adapt so that its achievements can be measured on conversions and traffic.

The result of this is that SEO professionals can no longer simply inform the client that their website is on page one of the Google rankings as it may be different all over the world. Instead, clients will want to know exactly how many people will be able to view their website and how many can be turned into qualified business opportunities.

As with much of SEO it is an intelligent world out there and the UK SEO Agency understand the ins and outs like no other agency and we provide out customers with a level of service that is unrivaled in the space. It is essential that your SEO strategy is not simply a quick fix because once you have taken your place higher up in the rankings, without continual site maintenance you will only fall right back down again. We can take you through our SEO plans and we will continue to update you with your websites progress so you can see exactly what you are getting.

SearchWiki is a prime example of personal searches as it lets searchers to change their results pages based on what they regard as being important and any unwanted SERP can be totally removed if the web user chooses to do so. SaerchWiki also lets users add links to the SERP and there is a place to leave  comments about any of the websites that the searchers come across. If a web user likes or dislikes a link they are free to share their opinions with future users. Many are claiming that the new personal way of searching is an invasion of privacy yet many others are hailing the process as they are receiving results that are more relevant to them. Like it or loathe it, the personal search is the way forward.

Everyone’s an SEO in 2009

January 3, 2009

Filed under: SEO — Tags: , , , — Jen @ 12:00 pm

So now we’re a couple of days into the New Year of 2009 what can we expect from the SEO front? This is a question that I don’t think can be ‘answered’ but it is one that can be speculated on.

Users making the web better for everyone

This year I expect to see a focus on normal, everyday Internet users helping to make the Internet a more usable and informative place to surf. Google especially have started on the track of getting their own users to help them better their search algorithms.

For example; the image labeler that Google has made up is a great idea. Whilst this is not new I suspect there are going to be a lot more things like this around. Google have made it almost into a game were you gain points if you tag an image with the same keyword/tag as your partner (who could be anyone in the world). This then helps Google modify the algorithm used for determining different image searchs etc. You can just image how many people play this game and how much data they could get from the input of all the users. Data is knowledge, knowledge is power.

Not only have Google tried the image labeler but they have also recently implemented the new SearchWiki. This enables users signed into their Google account to edit the search results they get. This is the start of personal search; but how far will it go?

There are 3 functions you can do: Promote, Remove and Comment. If you promote a website you move it up the rankings for that particular search but only within your search results. You can remove a website from the search results by clicking the remove button. You can also leave comments about the websites shown in the search results by clicking the comment button and typing what you want.

Personally I don’t like these functions. I don’t see the point in promoting a website to the top of the results page just because you click on it more than the others – that’s what bookmarks are for and always have been. I never want to delete any websites from my results as they may not be relevant at the time but websites can change on a daily basis. If you delete one because it’s ‘spammy’ then it’s going to get found out by Google and deleted from the index anyway. The comment function I just don’t see me using it – I know which sites I’ve visited and the ones I like are in my bookmarks.

Eventually useful?

Google will be collecting thousands upon thousands of users’ data from their SearchWiki. Now you can’t tell me that you don’t think they’ll be collecting that data to NOT improve the way search is. In essence we do all the work and then they amend algorithms as they see fit. If it’s going to help users around the world search better then I’m all for it; but I’m not for being used whilst being told it’s to help me personally right this minute.

A Look Over SEO In 2008

December 27, 2008

Filed under: SEO — Tags: , , , , — Jen @ 11:59 am

Search engine optimisation (SEO) has evolved over the years, the search engines have changed their way of working slightly. For instance back in 2000 Search engines used to display the number of websites they indexed, today the indexed pages toll is not present on the search engine pages. Perhaps the search engines have become bored of competing with each other, on the basis of the number of web pages they index; this does appear rather tedious. Consequently the Internet has become a much more competitive battle ground, if you type “And” into Google today there would be double the results displayed than there were several years ago. Search engines have many more pages to index today than then did in previous times.

Apart from the Internet being a much more competitive field, ultimately resulting in SEO and search engines adapting their methods throughout the years. SEO has also changed in the way that meta keyword tags have become less of a priority to SEO professionals. Other visual and navigational factors have taken precedence over the behind the scene meta keyword tags. Consequently site architecture is highly important during SEO, the search engine spiders can crawl through your website easily and index your site if good navigation is in place.

One recent development in the field of search engine optimisation is the recent launch of SearchWiki. SearchWiki was launched by Google in late 2008. it is in its very early stages at the moment, but I believe SearchWiki will change the way of search engines and SEO in the future. To take part in SearchWiki you must first be logged into a Google account. SearchWiki allows you to customise your search – If for instance you type into Google “Chinese,” Google will recognise you are interested in books and display Chinese book websites. Consequently if a searcher types in “Chinese Restaurants,” Google will recognise from your account you live in Manchester, and display Chinese restaurants in Manchester at the top of your search results. SearchWiki also enables you to re rank your searches, for instance a website that you visit daily, you can move the site to the top of the search engine rankings for your ease. Consequently SearchWiki allows you to delete certain web page rankings, re rank and even add comments. Share your feelings towards a particular website by commenting on the review section.

SearchWiki is only a few months old at present, I predict that 2009 will see a wide spread change in the way we search online. Other search engines will quickly follow suit in order to survive in such a competitive industry. SEO specialists should be aware of this, and start to adapt their techniques to evolve with the SearchWiki phenomenon. Here at The UK SEO Agency we have already taken the steps in the direction of Search Engine change.

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