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Are You Too Googlecentric?

July 22, 2009

In the wonderful world of technology there are many strange terms and unusual sayings that many of us just put down to computer jargon but there is a new term that may sound bizarre but it actually makes a lot of sense. Googlecentric describes an individual who thinks about everything based around Google and Googling so their world is focused solely on Google. Many experts deny that this can even be a true term to describe someone as Google is not an actual thing that holds any substance but many others think that Google can be addictive and can form the way peoples minds start to work.

When it comes to improving ones website through a good search engine strategy, it is important to understand at least the basics of SEO and how the World Wide Web operates in order to comprehend the great work that we at the UK SEO Agency can do to improve your ratings. Google is the most widely used search engine and as such, many people are turning Googlecentric.

So are you Googlecentric and maybe more of an important question is it OK to be?

If you are constantly coming out with things like “let me check Google” when asked for a baking recipe or “My husband doesn’t believe  …….. actually exists because it wasn’t on Google” then there is a good chance that the term can be used to describe you. Of course there is little that cannot be found on Google and so far I have yet to be unable to find an answer to a question or find a company selling something unheard of but I am sure there must be something out there.

Search engine optimisation is linked in massively with Google simply because the whole aim of SEO is climb the rankings of the search engines and Google is the primary engine. Many SEO experts may well be Googlecentric but I think that if they are it simply proves that they will do their job well when it comes to applying SEO. If you work in the London stock Exchange your life revolves around numbers, buying and selling and it can become a way of life. The same for estate agents as they always have slight sales pitch to their tone even on a Friday night in the pub, so why should it be any different for an SEO expert to talk in terms of Google?

It is true that if someone is declared too Googlecentric that they miss the opportunity to focus on and include other search engines who are continuously striving for Google status. Any good SEO strategy will aim to appeal to all of the engines rather than just Google. Other search engines bring in traffic as well and SEO should all be about playing the maximum numbers game but overall an SEO expert that is Googlecentric is an SEO expert that you can always benefit from.

C Is For Content

July 20, 2009

Filed under: SEO — Tags: , , , , , — Katie @ 8:46 pm

No matter how many times it is said, too many people still do not understand the importance of having good website content. Search Engine Optimisation isn’t all about the search engine spiders, attracting people to your site is one thing but keeping  them there is totally different.

A website that has been optimised by a professional company like The UK SEO Agency will appeal to both the search engines and human beings, meaning that not only do you improve your rankings through the spiders  but when people then go to your highly ranked website they also have readable content.

Content can be made up through various means, from article writing and blogs to current news stories and copy writing. It is essential to understand that the content can not simply contain hundreds of keywords thrown together. Too many people believe that it you throw enough mud against a wall some of it will stick but with SEO, the whole process is more complex.

Here at the UK SEO agency we can do all of the hard work for you and keep you up to date with your websites progress with monthly reports. Content, content and more content is key, The UK SEO agency use content to write SEO based articles for your website that come complete with relevant page titles, links, search engine friendly URLs and sub-headings. We will then submit your articles to other websites to create inbound links and most of all the articles must be kept fresh. If all this is sounding a little too complicated, don’t panic as we are happy to talk you through the it before starting the process.

As well as articles, blogging is another technique that is widely used to improve page rankings and blogs can be anything from funny and friendly to informative and even goading. By having a wide range of blog topics, you are more likely to attract a wide range of people and where there are people talking, opinions will soon start to fly and in turn that will bring in interested web traffic. The web community is a powerful tool when it comes to subliminally attracting people into your site and blogging is a great way to do this.

Using recent news stories on a few pages of a website will also generate more traffic to your site as people never tire of searching for news stories. Make them catchy and keyword rich without spoiling the article and you have a winning combination. It’s all about the content and remembering that your website has to be attractive to people as well as fictional spiders.

Get Personal With Your SEO

July 18, 2009

Filed under: Google,SEO — Tags: , , , , , , — Katie @ 12:07 pm

Search engine optimisation requires a personal touch but when I talk about personal search I am actually referring to the search results that vary depending on your location and personal preferences. You would think that if you typed something into a search engine in Manchester that as long as you typed in exactly the same phrase or word in London, you will get the same results, right? Wrong! Each web user will get different results as the search engines are now so clever that they have begun to understand different search behaviors dependent on location and preferences and in turn they will provide varying SERP (search engine results page).

There are many benefits to enjoy with such an in depth and personalised service but the problem with the clever little search engines is that these personal searches with changing SERPs make life for the SEO expert a little testing. Google ranking is a great way to determine how successful the search engine optimisation is and without this tool, SEO will have to change and adapt so that its achievements can be measured on conversions and traffic.

The result of this is that SEO professionals can no longer simply inform the client that their website is on page one of the Google rankings as it may be different all over the world. Instead, clients will want to know exactly how many people will be able to view their website and how many can be turned into qualified business opportunities.

As with much of SEO it is an intelligent world out there and the UK SEO Agency understand the ins and outs like no other agency and we provide out customers with a level of service that is unrivaled in the space. It is essential that your SEO strategy is not simply a quick fix because once you have taken your place higher up in the rankings, without continual site maintenance you will only fall right back down again. We can take you through our SEO plans and we will continue to update you with your websites progress so you can see exactly what you are getting.

SearchWiki is a prime example of personal searches as it lets searchers to change their results pages based on what they regard as being important and any unwanted SERP can be totally removed if the web user chooses to do so. SaerchWiki also lets users add links to the SERP and there is a place to leave  comments about any of the websites that the searchers come across. If a web user likes or dislikes a link they are free to share their opinions with future users. Many are claiming that the new personal way of searching is an invasion of privacy yet many others are hailing the process as they are receiving results that are more relevant to them. Like it or loathe it, the personal search is the way forward.

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