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How Hosting Affects SEO

January 17, 2009

Where your website is hosted is an important issue to consider from a search engine optimisation perspective. For instance a .Co.uk website should be hosted on a UK server. A .Co.uk website hosted within the UK will have a faster loading speed and be more optimised towards the .co.uk Google spiders. It will also take longer for site to load if a UK based visitor was to type the web address into their browser. This is because the site is effectively based in France, when you type the address in the address bar, the request is first sent to France, where the server responds with the page, and transmits it back to the browsers compauter, causing a slowdown. Consequently your websites hosting plays a large part in search engine optimisation. The time constraints of having a website hosted in a different country to your domain name, will ultimately restrict traffic to your site to a small extent. Consequently hosting is important when it comes to search engine optimisation.

A .com site hosted in France would appear primarily on the Google.fr search engines, a .com site hosted in the UK would appear in the UK listings. Your server choice can hinder your site, preventing your targeted audience finding you Online. Ideally if your targeting a French audience your site should be hosted in France. Although it is not too bad for example if you have a .com site which is hosted in the US; as from my experiences people in the UK often use the .com search engines. Although to be 100% guaranteed your UK based site is targeting your UK audience, your site should be hosted within the UK – This will guarantee full exposure for your website.

The UK SEO Agency is a trading name of NH Internet Enterprises Ltd, pushing forwards we will soon be launching a competitivly priced UK based hosting package, NH-Hosting As you can see we are in the early stages of developing the NH -Hosting Website. Although do not worry we will soon be up and running with our UK based hosting packages, I will keep you informed through the blogs posted here at The UK SEO Agency.

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