There is huge debate surrounding the need to improve page rankings by making your website multilingual and there is no definite answer, which makes it the perfect subject to discuss. On-topic links that appear in different languages can be helpful as far as search engine optimisation purposes go as can links from specific language websites. Almost any link is a good link but there are many links that are far more beneficial than others.
Link farms and ways of purchasing links hold little value but they still hold some and unless the website form which the link originates is truly despicable, then there should be some worth to the majority of links. Basically if you can get a link from a website that is in a different language then not only will you appeal to small audience but you will benefit from the link anyway. Another great reason to still use links that are on foreign language websites or that appear in another language is that Anglicisms tend to appear in many languages meaning that as far as SEO goes, the search engines may well pick up on some keywords that you wouldn’t even think about. For example the phrase SEO is used in the Spanish language and therefore a link from a website about SEO in Spanish will still by keyword rich and relevant to your website.
As well as multiple language keywords and link worth, you can always include a bilingual link. If there is a link of a French website that links to an English website that is about restaurant jobs then it could read ‘Emplois restaurant jobs’. That way it is still keyword relevant and actually fairly simple for someone who speaks little English to fathom out. Search engines can even relate to some cross language subjects and themes and next time you are looking at a website for car accessories or a hotel websites (both of which there are thousands) there will often be another language option to choose. Search engines are clever and can detect patterns in SEO and they will notice the overlap in sections.
Also have a think about the amount of bilingual people that there are in the world. The UK is a nation of people who are notorious for not learning other languages as English of often the first language for many but for the majority of other country’s in Europe, their nationals must learn English in order to communicate outside of their country. With as many multilingual people out there as there are that means that inevitably many people will be interested in clicking on the link to a different language website.
If the word links and keywords are foreign to you then don’t worry as here at the UK SEO Agency we are happy to help everyone to benefit from our experienced services in the field of SEO, whether or not you fully understand the meaning behind the jargon or not. Get hold of us for more information on how we can improve your rankings and therefore your business.
