We all know that Search Engine Optimisation is a very complex process that includes several online marketing activities. And generating traffic to your site is one of the primary objectives of having a SEO campaign for your site and there are several ways that you can generate or deliver traffic to your website. Article directory submission, blogging, blog commenting and forum posting, social bookmarking are a few of the popular SEO activities that could generate traffic to your site. But with the mentioned activities that are often need a lot of effort lets take article writing and submission as an example. With article writing and submission you need to have a content or the article first in order to do your submission this goes as well as with social bookmarking. However, one of the SEO activities in generating traffic to your website that needs only less effort is the directory submission. In fact, submitting your website to directory sites is one of the easiest way in building links to generate traffic.
Directory submissions are usually done manually but automated services are already available for your convenience. But is there any difference in doing the directory submissions manually rather than using an automated service? The answer is yes, there is a difference when doing the submission manually than using some automated submission service. Though automated submissions provides convenience still manual directory submissions are being preferred by most SEO practitioner. Manual directory submissions are still being preferred by most SEO practitioners because of a number of reasons.
First reason is relevance. When doing submissions manually you are sure that the category that you submit your site to is relevant or is in your niche or specific topic unlike with automated submissions they tend to submit your website to irrelevant sites. With manual submissions it enables you to do a background check whether the directory site is legal or not which is impossible with automates submissions. Another reason that most practitioner still prefers manual submissions is that it decreases the risk of spam. Sometimes there are unethical web directories that make business out of your website by selling your information, and they could find out your email id. Last reason is that most search engines does not recognise automated submissions.
Submitting your websites manually to web directory will not only benefit you but as well as the web directory owner itself. You build link in their directory and increase traffic to your website. The more links that are submitted to a certain directory the faster the directory will grow making it on top of the search engines and higher PR. Web directory also passes out the link juices to your site helping you to rank up quickly in search engines.
Manual submissions to web directories is still preferred by most online marketing and SEO practitioner. You don’t need to waste your money with ineffective automated submission services. UK SEO Agency is a web development and online marketing company that specialises in Search Engine Optimisation. And we also provide manual link submissions and other effective SEO and online marketing practices.
Most people engaged in online marketing knows what Search Engine Optimisation is, its no longer a secret in the world of Online Marketing. Search engines have been releasing information on how to dominate in them. In fact, there is really no secret in doing SEO its about abiding on the search engine guidelines and performing additional SEO activities that could improve your visibility over the web. Its about the effort that you give in performing on the SEO activities. Less effort would mean less growth and improvement on your SEO campaign.
There are basic things that need to be considered and followed to be successful with your online marketing through SEO. First is you should know the basics of SEO such as that you can do onpage optimisation. Next is link building. SEO is a complex process and link building is one of its components that needs effort. Most online marketers and SEO practitioners have difficulty with link building. Link building eats up most of your the time in SEO marketing campaign. But the your effort won’t be useless for link building is your way into getting higher rankings and search engine dominance and web visibility.
However, before you proceed into your link building campaign you need to have your website or blog search engine ready. You can hire a webmaster to do this for you. Using static text links and sitemaps as well as avoiding posting of duplicate content and linking to irrelevant websites are the essential things that a good webmaster should consider in order to have a search engine ready website.
Search engines love it when there are relevant links that point into your website, and these links are called backlinks. In this way search engine bots could easily find your website and eventually index it. However, you should remember that not all backlinks are created equal for some may be more valuable compared to others. Identifying relevant back links from irrelevant ones is one way that you can be successful in link building.
Relevant backlinks are links from relevant sites pointing to your own website. Desirable links may be identified by having your keyword or keyphrase as your anchor text . Remember, search engine bots uses keywords to determine the content of your website. While irrelevant links are those that you should avoid such as on link farms or links from unrelated sites. After you have identified what kind of backlinks you need to consider the next step is acquiring backlinks.
There are many ways that you can acquire relevant or desirable backlinks and one of them and the most popular is through article marketing. Article marketing is the process of writing quality and relevant content and its distribution to article directories. Writing quality and relevant articles and distributing them to article directories can be a time consuming task however you may hire experienced people such as with UK SEO Agency to do the daunting task for you. Remember, most of article directory sites can take a couple of weeks or even a few months to approve your articles. Just be patient and you will see the results in no time. And always bear in mind that the more relevant backlinks you have the greater your chances to get higher rankings and even dominate in search engines for your desired keyword. Link building takes a lot of effort and patience. Such is the easy way that I can consider to build links and most SEO practitioners would agree on this also.
It is no longer a secret that popular brands attracts naturally quality links. Huge company brands often get to have natural links from other domains. Companies or websites that already have created their brand often get the most of the benefits of natural linking. It doesn’t matter what brand you have the important thing is that people are aware of it. Remember, people link to brands that are familiar with. The key is how you make people talking more about you or your company to make your brand recognisable and reliable. And in return this will create credible and good quality links.
The best way to keep people talking about you is to become customer- oriented. Know your customer’s needs and how you can provide them with the solutions that will benefit them and your business. Find out what matters to them and create a campaign that will let them be involved with. By doing this it will increase your customer retention rate and brand awareness.
If you are a customer retail you may conduct a survey through your website on things or issues that matters to your customers. After the survey you will find out what are the most popular issues that they really care for. It can be on the topics of health, education, poverty and etc. With the most popular issue, you can create a promotional campaign about the issue. You can look into non profit institutions that support your chosen theme. For global brands should pick global non profit institutions. Regional brands should choose regional non profit institutions too. And for start-up companies should look into local non profit institutions. Next thing you need to do is to figure out how you can help the non profit institutions while getting your customers involved at the same time. You may donate a percentage of each sale connected to the campaign.
Next is you need to spread the campaign. You can spread the campaign using widgets. Creating a widget for the campaign will help it spread more easily and quickly. Because it’s a cause your customers care about, they’re more likely to post the widget to their social media profiles, blogs, and Web sites. Although, this can be done through banners but people are more likely to post the widgets to their social media profiles. Using social media and viral marketing people would be aware of the campaign and will be more curious about it making them come to your site or even link to it because of your campaign.
You can make people talk about you and your company through the campaign as well as providing support for the non profit institutions. This will also create awareness of your brand and build credibility to your business. Think of more ideas that will let people talk about you and your company and build a credible and reliable brand that are worth linking into. Remember, people link to brands that they are familiar with.
