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Our Other Sites

At the UK SEO Agency, we are always trying to develop other websites to help our customers, Here is a list of the sites we are currently working on

February 6, 2010

How to use email to your full advantage

There was a day, long before the introduction of the internet, when sending letters, making phone calls and communicating by post was the only way to communicate with your clients. Nowadays, the technological advancements have meant that phone conversations barely exist and sending a letter is as unheard of as it would be unreliable with Royal Mail. Email is now the only way to communicate as we use electronic mail to talk to other internet users, customers, potential customers, bloggers, advertising and networking.

Facebook and Twitter allow us to communicate but in the form of blogging rather than informative emails and while social networking certainly has lots benefits; email has many, many more. It is universally accepted as a means of communication with everyone from the rich to the poor and the young to the old using email as a standard way to communicate.

The problem with emails is that not enough people pay enough attention to what they are writing in their emails as they have become such a natural part of everyday life. I want to share with you a few tips you should take note of next time your write an email to ensure your email etiquette has not been lost…

Forget all the babble at the start and end of your email and keep to direct and to the point. That way you will not waste your time with meaningless chitchat and vice versa for the recipient. Chances are they will have dozens of emails to go through and if yours is full of pleasantries, you may irritate them as well as complicate the purpose of the email. I am not saying be rude you must ensure you say hello as well as sign off pleasantly but you needn’t talk about what you did over the weekend; leave that for a Skype conversation.

Make sure you fill in the subject bar. If the subject is urgent write that in first followed by a brief on what it is about. Include the main part of the focus of the email here so that the reader has an idea of what the email is about before opening it. Create a few templates that can be used for regularly answered emails. i.e. if you are an editor and receive numerous pieces of work every day create a template that reads something simple like: “Received, with thanks” and your signature on the bottom. This saves you time and the writer will know you got the work on time.

Make sure you reply to the appropriate message thread. If someone emails you two emails then ensure you send the right reply to the right email as well as making sure that the title is still relevant if the email has gone back and forth a few times. If the subject changes then change the title.

Here at the UK SEO Agency we are able to provide you with the best internet marketing services in the UK. Search engine optimisation (SEO) is our forte and we provide our customers with individual quotes, depending on the services that you require. Contact us now for further details.

December 11, 2009

Control Your Traffic Loss

It seems that everyone wants to be the next best blogger and I keep meeting people who tell me how they are it! The blogging world’s answer in the quest to find the ultimate blogging expert yet many of these simply fall flat on their faces after just a few attempts. The new and determined blogger starts a blog with hopes to entice a huge readership and hitting the big time and what is the first thing that they do? Choose a domain name after hours of deliberation, spends hours upon hours looking at other premium blogs for ideas and then of course they have to install every plug in possible……So what’s the problem? Too much thinking and not enough focus.

Blogging does not have to be technical and putting too much thought into it and using flashy gizmos does not help you to become a great blogger. You must decide what your niche is, and believe me you really need a niche, and then knuckle down and create blogs aimed at your target audience. Obsessing over the design of the blog and all the others ins and outs can be done later, if at all, and all you need to do to get started is have a goal and get focused on delivering the goods.

If you want to generate traffic and keep it there then there are a few things you can do. Deciding on who your target audience is, is the key to your success. Who are you writing to? What do they want to read about? Why? Blogging is similar to starting  a fire as you throw something into the fire and watch it catch alight or burn out; depending on how others react to what you have written. It is similar to starting off a conversation with your readers and offer them content that interests them as well as stirs up emotions. Wandering off track with your focus will result in a loss of readership and controlling your traffic loss is all about keeping your readers entertained. Before you choose your domain name you have to know who you want to connect with and what they want from you.

Forget about fancy plug ins at this point as well as all of the planning activities and things that do little more than simply waste our time and get focused on your content. Then you have to stick to it! Jumping from one amazing idea to the next just because people don’t flock in their droves within the first five minutes is not a good way to start. Successful blogging, just as with search engine optimisation as a whole, take time so create the content, then tweak it then give it some time.

SEO is a complicated business which is why it is essential that you let a professional Internet marketing company employ an SEO strategy for you. Here at the UK SEO Agency we will provide you with a personalised quote to cater specifically to your needs; however small or big the project.

December 7, 2009

It’s Time SEO Professionals Realised They Don’t Need To Be Understood To Be Successful

Filed under: SEO — Tags: , , , , — Katie @ 4:44 pm

I have had many a conversation with people who wish to start their online career and who are interested in becoming a professional in SEO or a similar career but they stumble when they attempt to explain to family and friends what they are planning on doing. The problem is many of us need and want support from those around us and when we explain about a new venture and they simply look at us like we are talking Klingon, it can be disheartening. This lack of support has hindered many in their quest to be part of the search engine optimisation world and yet it really shouldn’t.

There is the obvious reaction of wanting to tell these people not to care about what others think and if they don’t understand what you want to do then it is irrelevant to how successful you will be. The problem is that it is a natural urge to feel understood, yet when you really delve into the issue you can see why it is not actually needed.

I recently read an article that signed off with an interesting statement that got me thinking more about the subject. It read: “If you can explain to the average person sitting in a bar what you do for a living then you are half way though commoditisation.” This sentence applies largely to those who work alongside the internet. The definition of a commodity is something that does not have differentiation when it is in the market place. Take flour for an example as it is a basic product that is always needed and used and therefore many companies will simply compete over price rather than product design or advertising.

As well as products, people can also become commodities. An example of a human commodity is a production line worker where companies pay roughly the same low wage to everybody and if anybody were to create a problem about pay or working hours they would simply be replaced. This is purely down to the fact that production line work is like flour; it is always available and people always want it. When you are working within a trivial sector that means you are not a commodity and you can then differentiate yourself. This then means you are able to develop your brand and charge a premium price for your services mainly due to the fact that you are hard to replace.

The main point of this blog is that if you work with SEO, affiliate marketing, blogs and websites etc you may well have trouble explaining to everyone what it is that you do but this should actually go in your favour and not against you! All it means is that you are working your way towards being a commodity and we now all know how important it is to be a commodity so every time the average Joe doesn’t know what you do for a living; take heart and tell yourself that this means you are now a commodity.

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