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Our Latest Articles

Hustle your way to better rankings!
Hard work is essential to any successful SEO campaign but hustling is just as essential and a hard t [read more]

Hustle your way to better rankings!
Hard work is essential to any successful SEO campaign but hustling is just as essential and a hard t [read more]

Hustle your way to better rankings!
Hard work is essential to any successful SEO campaign but hustling is just as essential and a hard t [read more]

Hustle your way to better rankings!
Hard work is essential to any successful SEO campaign but hustling is just as essential and a hard t [read more]

Hustle your way to better rankings!
Hard work is essential to any successful SEO campaign but hustling is just as essential and a hard t [read more]

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October 6, 2009

Part One - Off Site Search Engine Optimisation

Filed under: SEO — Tags: , , , , — Katie @ 10:00 am

Off site SEO is literally as the name implies; a technique that uses SEO from outside of the website that is being optimised. This basically means that you are looking to gain inbound links that will optimise your website, even though the technique is being used elsewhere. Lots of the off site factors for SEO are out of our control to a certain extent but SEO experts find ways to get control back in an indirect kind of way.

The most powerful and useful off site SEO tool is inbound links and how you gain these links will determine how useful they actually will be to you. Far too many people do not fully understand the process of gaining inbound links and as the search engines continue to make SEO more complex; using useless inbound links will not work in the long run. A quality inbound link acts as a type of vote of confidence for your website and if you are unsure what it all means then think of it a little like needing to win an election by gaining votes from outside parties. The search engines pick up on your votes and the more you get the higher you climb their rankings pages.

The difference between a high quality link and a useless one is immense. You should look for the following three qualities in an inbound link:

1) The website they originate from is higher ranked than your own.

2) The website that the link is coming from has a connection to your - make sure it is relevant to your own product/service.

3) The link contains the correct keywords to your website.

Getting these ideal links is a whole different story! First of all use an SEO provider to do the work for you as it is highly unlikely that you will have enough time to spend ion the SEO for your own website. If you have decided to use an expert but you still want to understand the process a little better then follow these rules:

Attract bloggers

Spamming is not encouraged in SEO but writing an article that will appeal to keen bloggers is slightly different. Get the blogging world talking about your article and invoke inbound links through them.

High quality articles

Content is always key and you can generate natural inbound links simply by writing interesting pieces that the online community will want to share around. Make your stories unique and catchy and generally well written and a pleasure to read.

Use a directory

Submitting links to a directory is often a technique used by many and by submitting links to web pages using the keywords is a simple yet effective process.

Swap your links

Swapping links with other bloggers is still an organic way to produce links and if you see someone has provided a link to you then reciprocate the favour as a gesture and the process may become a regular one. This can lead to devaluation of the links so be cautious with this technique and don’t overdo it.

Buying links is not advisable as if you get caught purchasing links then you will be penalised. There are plenty of natural ways of getting links so buying them shouldn’t be necessary. By using the UK SEO Agency you will benefit from a number of marketing strategies with SEO being just one. Contact us for more information and a personalised quote.

August 3, 2009

Help! My rankings are dropping………

Filed under: SEO — Tags: , , , , , , — Katie @ 9:02 pm

So, you have spent hundreds of precious man hours dedicated to taking your website to the top of the rankings and now you are starting to slip and you don’t know what to do. This is a common problem for many who attempt to create a search engine optimisation strategy without the help of a specialist company. It is also often the outcome for people using a cowboy company that promised you the high rankings, got you there and has now ridden into the sunset. Whatever the reason here are a few pointers:

The simplest way to get back into the top half of the search engine page results is to use the UK SEO agency as we can not only get you to the top but we also maintain our services to you for as long as you require. Our staff understand how vital it is to makes sure the hard work that was put in in the first place does not go to waste further down the line by continuing to optimise your website for you.

Rankings can drop for a number of reasons and it is common for SEO pages to drop after the change of algorithms that the search engines use to rank your pages. Sometimes the way in which a search engine will rank websites can change and it will take time to adjust to the new algorithms. It could also mean that now is a good time to check the website over to see that it is still search engine friendly and successfully optimised. There is no harm in double checking that the site structure is optimised to its full potential and check the status of the navigation and the usability and make sure you that your website content is not spammed in any way.

If you feel that some of the content may have been mistaken for spam or you used a link farm to gain inbound links then remove any uncertain elements for your website to see if that brings in improved rankings. As in any type of business it is important to check out the competition and see what you are up against as this may explain why your rankings have slipped underneath a larger and more successful companies search engine status. Have a look at the websites that have crept up past yours and see what they are doing that you are not. Check out the latest in market trends that are relevant to your website and make sure you are fully up to date in your offerings. It is also vital to check on your inbound links as the sources may have dropped in status and thus the quality of your inbound links are not regarded as high as they were previously.

If you have checked out all of these potential problems and have reached a stumbling block then get hold of the UK SEO Agency and see what we can do for you. We are specialists in the world of SEO and we will be able to locate the problem and improve your rankings once again and with all the added pressure of SEO being take off your hands, you will save yourself a lot of time and still enjoy the benefits from high rankings.

July 29, 2009

An Insight Into Google And The PageRank System

Filed under: Google — Tags: , , , , , , — Katie @ 8:43 pm

Google is the world leading search engine machine used by millions of people all over the globe every day. It is officially the most utilised search engine on the planet and Google is often used in conversation and there is even a term known as Googlecentric which is the description of someone who refers to everything as if it were Google.

So, with Google dominating the search engine rat race it goes without saying that it is simple to use, quick and gives users quality search results. When it comes to page ranking, Google use a search algorithm that is advanced and it is known in the search engine optimisation world as Google PageRank.

The PageRank system has changed many times since Google first started but it is a massive reason as to why Google rule the search market. The founders of Google are Sergey Brin and Lawrence Page and they came up with the brilliant invention back when they were graduate students at university.

Search engines all differ when it comes down to their approach on ranking websites and they all use a variety or algorithms and systems when they are ranking web pages. A few years ago, web pages were ranked determined by how often they used the search terms on any one page but as the Internet grew and matured, this system was far too simple and the larger search engine companies like Google and Yahoo started to use the technique of ranking by inbound links.

The beauty of PageRank is that it then goes another step further and its complexity is the reason why it is so successful. PageRank doesn’t just count the amount of inbound links but also the amount of quality inbound links (the amount of links from highly ranked websites). This means that PageRank is continuously chasing its tail as the PageRank of each page will be determined by the PageRank of other pages.

You can find a PageRank calculator on many websites and this can help you to determine your ranking by simply typing in the web page address and the calculator will throw you a numeric value that is your PageRank. This is the simplest way of explaining the process as the algorithm is actually full of many more secret aspects that the founders of the system have chosen to keep to themselves. Many search engines keep their trade secrets private and the best way to secure high rankings is to secure lots of inbound links from high ranking web pages to get a Google PageRank.

The complexity of search engine optimisation means that it is now unequivocally essential to use the UK SEO agency and not attempt to use the techniques yourself.  The UK SEO agency are well established and experienced in the field of SEO and  our services are second to none so if you are serious about conquering the PageRank world then get in contact with us and we can help.

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