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How to improve your SEO as an online retail business…

February 2, 2010

Filed under: Google,Internet Marketing,Link Building,Marketing,Our Services,Ranking,SEO — Tags: , , , , , , , — Katie @ 1:00 pm

Many businesses face problems when attempting to incorporate search engine optimisation into their websites and online retailers are one such sector. They face their own set of problems as descriptions of their products can be repetitive and the frequent turning over of new products also provides a massive challenge. Anyone who specialises in online retailing should take a look at my hints and tips on how to maximise your web traffic with some organic SEO tricks.

1) Get rid of repetitive copies

Many products are similar so when you are describing a product that is basically the same as 10 other products but in different colours or made by a different company you end up with a lot of repetitive content. Other websites that are selling the same products are also likely to be using the same or similar phrases to describe the product and if you want to avoid getting in trouble with the search engines then you should ensure that the product descriptions you write are as unique as possible.

Talk about the most obvious points of a product and try to use words that are not as obvious as what everyone would use. This works to your advantage in two ways as not only do your readers get a better website to look through but your rankings should also improve.

2) Ensure your content is updated and fresh

Content is often lacking on a retail website as many retailers focus so heavily on selling products to their website visitors that they forget to include content that is actually worth reading! Engaging with your customers is an essential part of doing business so simply trying to sell, sell, sell will not pull people into your website.

If you include a few pages that have a history on the background of your company (i.e. where it is based, how long it has been running etc) as well as articles about the products that you sell with links to informative wiki pages etc. You could also add a customer comment section and create a blog section that allows you to provide your website visitors with hints, tips, sales, product offerings and news within the industry.

3) Optimise your images

Many people do not realise that images can be optimised as well as text and PDF files. Online retail websites are usually home to countless images and better SERPs can be enjoyed if you simply optimised your images as well. Optimise your captions and alt text as well and images that are found by the search engines can be linked to and shared around the web, which also contribute to better rankings.

Here at the UK SEO Agency, SEO is our specialty. We provide a wide variety of internet marketing services and we tailor individual quotes in order to meet your specific needs. If you would like to receive more information on how we can help your business to improve then please feel free to get in contact with us.

Part 2 – On Site Search Engine Optimisation

October 7, 2009

Filed under: SEO — Tags: , , , , , , , — Katie @ 9:56 pm

In the last post I talked about off site SEO and now I am going to talk a little about on site SEO. As with off site techniques, on site SEO literally means what its name implies; a technique that works from your own website that increases your rankings through well applied search engine optimisation. There are numerous techniques and I will just cover a few of these and as with a lot of SEO; the online community all differ with their opinions on what works and what doesn’t.

Content is key

Using content on a website that is rich in keywords is the most basic yet arguably the most effective technique to apply. When identifying your keywords you must ask yourself a handful of questions:

1) What are searcher’s going to type into a search engine to find my product/service/article/blog etc?

2) How do I really want the searcher’s to find my website through a search engine?

3) If I was searching for my offerings then what would I type into a search engine?

4) What keywords are similar websites using successfully? i.e. what websites that I am competing with rank highly in the results pages.

This will help you to determine which words are your ‘keywords’. How yo then apply these keywords is the trickiest part to get right.

Where to place keywords

1) Page titles and post titles should always include keywords.

2) They should also be included in bold for the tags at least once.

3) The URL of a website should also include the keywords.

4) Outbound links should be keyword rich.

5) Image alt tags should include keywords.

6) Heading tags should be keyword rich although there is much speculation about where and how. H1, H2, H3 and H4 tags will all have an impact and keywords should be included in these.

7) Scattered throughout the text of your post/blog/article/ etc and especially in the opening sentence.

Keywords should also be used in meta tags.

Niche topics

Themed websites that hold unique content are often highly ranked as there is little competition. If your website theme is fairly general then write blogs and articles that are aimed at a unique theme under a separate heading in your website.

Website design

A well designed website is a key factor in how easy it is to navigate and how appealing it is to both search engines and human beings. If it is well coded and well structured with little Flash, Java Script or Frames and you are careful to keep it updated with no links then your website will be a success.

Domain names

Choosing a good domain name is also an important part of on site SEO and there are a few things to bear in mind when choosing a name. Include a keyword or two if possible and research to see if the domain name has been used before and avoid it if it has.

There are many more on site techniques and these are just a few of the most obvious. For more information on Internet marketing contact us here at the UK SEO Agency for more information on how we can benefit your business.

How To Rank Highly With Your News

September 24, 2009

Filed under: Ranking — Tags: , , , , , — Katie @ 5:37 pm

There are a few tricks of the trade when it comes to writing successful search engine optimised news articles and if they are written correctly and distributed well then news articles can become a very intricate part of an SEO strategy. As we all know, search engine optimisation is a complex thing and it is made up from many different components, all of which play their own role and news articles that are up to date can be a major factor in an SEO campaign. Here are a few things that you should always do when creating news within your plan.

1. Do not disrupt the text: Keep the body of the article intact and only use adverts and banners on the side or at the bottom and avoid placing them in the middle of paragraphs.

2. Think about your title: Interesting titles make a difference so put a little thought into a title. Include keywords for the search engines and a catchy header for the human reader.

3. URLs: If you use URLs that are permanent and have at least three digits, Google and the other search engines will know that the page contains an up to date article and is not simply a static HTML page.

4. Use dates correctly: Place the date in the middle of the title and the main text (the body) so the search engines will know how recent the article is. This will also aid the reader as one of the most irritating things when it comes to looking at articles is trying to find the date it was published.

5. News sitemaps: Using a news sitemap will help you with the search engines as the spiders looking for news can find your article and can then crawl it again 12 hours later to look for any updates. Sitemaps also contain meta data, like the keywords and phrases, date of publication etc, and all of this is used by the search engines when they rank you on the relevance of your article.

6. Write about unique subjects: C is for Content! Make sure that your stories are catchy, informative, interesting and if possible unique. Whatever type of publishing you are doing, whether it be online or in the press, content is the most important aspect. If you are writing about the same things as everyone else then you must make yours stand out more than theirs.

These are just a few of the most obvious tips and pointers and there are many, many more. The UK SEO Agency can help you with any aspect of Internet marketing from in-depth search engine optimisation right the way through to website design and management. If you want to boost your rankings and get more information ion our services then please get hold of us and we will be happy to take you through the process. All of our quotes are based on individual situations so we are available to offer as much or as little input as you require.

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