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The Top Five Blogging Fallacies (Part Two)

December 10, 2009

Filed under: Blogging,Internet Marketing,SEO — Tags: , , , , — Katie @ 3:00 pm

In my last post I covered the first three of my top five blogging fallacies and in this post I will complete my list. In the first part of my list I talked about how you should not assume that fellow bloggers will always lend a helping hand as some will think of you as competition and others will consider you simply unworthy of their help. Of course there are many that will help but my point was simply that you should not assume that everyone will.

I also talked about how what you are blogging about is more important than how you write it. Blogs are unique in the fact that they don’t require a high level of wording as they are in place to evoke feelings and responses rather than inform like a book or newspaper would. Lastly, I spoke about how promotion of a blog is hugely important and that it is simply not good enough to assume that just because you write a blog it does not mean that everyone will read it.

I will finish my list and go into my last two points in my top five blogging fallacies:

4. Blogging is easy

Just because you don’t have to write with long and arduous words it does not mean that blogging is easy. Firstly, finding the spare time to blog can be tricky for many, especially those who work full time or have families at home. If you are short of time and write rushed blogs it will be painfully obvious in your posts, which will lead to a lack of readership through discontentment about what you have created or sheer boredom. You have to be consistent with the level, quality and substance of your blogging as well as subject matters. You cannot simply post at random as your readers will be more inclined to value your blogs if they know when you will be placing new ones on the website.

5. Money will come in from blogging straight away

This is a slightly grey area as some will claim that money will only start to be made from blogs after you have established a readership but others will claim that there Times supplement piece will have a following without much effort and therefore money will come in straight away. Money often comes in from advertising and advertising can be done before you establish a readership or after but it is far more likely that you will only gain money from advertising after you have established your readership.  Nine times out of ten, people won’t want to pay out for advertising on a blogging space that has yet to prove its worth.

Blogging is a unique way to communicate with people from all over the world from all walks of life and it is an important part of SEO. Knowing and understanding some of the misconceptions is a great way to get started as you will be under no illusions when it comes to what you can expect from your blogs.

The Top Five Blogging Fallacies (Part one)

December 9, 2009

Filed under: SEO — Tags: , , , , , — Katie @ 2:30 pm

There are countless mistakes that can be made when creating an SEO strategy and there are many myths and misconceptions floating about relating to what you should do, when, how and why. Blogging is a huge part of search engine optimisation and there are many fallacies as far as what we should expect when we blog.

Here is a list of my top five blogging myths:

1. Great writing means everyone will read my blog

False, people will read your blog because it is interesting not because you use numerous long words that nobody really understands. Good blogging is not all about using incomprehensible wording, it is about stirring up feelings and creating a reaction. Writing a blog is different to all other types of writing and how you may write a book or news article is not how you create a blog. High value content on the other hand is exactly what you need to focus on, but in blogs, value is measured less on how you string your sentences together and more on what you are actually writing about. Keep your audience at the forefront of your mind and you can only do this over time as you will need to get to know your readership before you can aim specific blogs at them. Encourage them to leave comments and feedback as well as their own blogs on your site and just as with any type of relationship; you will build a trust and a communication with them and you will soon learn what stirs up their feelings.

2. If you write a blog everyone will read it

The internet is such a vast playing field that you cannot assume that you will get noticed. If you promote it well enough then they should flock so it is more about promotion rather than writing. You can write the best blog in the world and if nobody knows how or where it is then what is the point? You have to be seen within the blogosphere in order to gain yourself a large readership.

3. Bloggers stick together

Not all bloggers stick together although many do and many will be helpful you should not assume that a fellow blogger will have your back because they won’t. Some are savvy enough to understand that if they scratch your back you will scratch theirs but others simply view you as competition. And then there are the others that simply feel that you are not worthy of their support and therefore they will ignore you at all costs. In my opinion, blogging should not be a competitive space but it should be more of a nurturing one where everybody has the unique chance to help everybody else.

I will continue the rest of my list in my next blog……………..

Understand Your Brand Before Attempting To Blog About It!

December 2, 2009

Creating blogs when you don’t fully understand what your brand is will never lead to success. The blog graveyard is filled way beyond its unlimited capacity and mainly with blogs that have been written by people who do not truly know how to promote their brands or what their brand is. The life expectancy of such a blog is a couple of months at the most and this is simply a waste of time and energy that can be easily avoided.

There are three main key points to take into consideration when creating a bog these days; passion, expertise and a support system. Simply creating a blog on the latest fashion crazes or the hottest buzz words just doesn’t cut it. Lets go through the three main points and you will be able to see why they are so important when you next write a blog.

1) Passion

You have to feel passionate about your subject in order to create the most authentic and interesting posts. If you don’t care, how will you be able to make others care? If you have a genuine enthusiasm for a subject then write about it and you may soon find that your passion is contagious. Passion also breaks down the fear barrier as far as being able to write a good blog as you won’t be scared or worried about to broach the subject. This makes it easier and faster for you to create a better blog! It is pretty easy to tell when reading a post who is writing it just for the money and who really feels what they are talking about.

2) Expertise

You may not consider yourself to be an ‘expert’ in a subject but you may not realise how much you know or care about a subject until a third party endorses your knowledge. Passion will give you the fuel to become an expert so if you are passionate about a subject, give it some time to truly explore it and you may find you are soon an expert.

3) Support system

You have to create your own support system by making a blogging plan and sticking to it. You will be your own marketing officer and you Will have to plan how to advertise and spread the word about your blogs in an effective way. Networking is key to creating a large support system and the more resources you can get, the easier you will find it to increase, improve and grow your brand.

Make sure you understand what others think about your blogs and brand, that way you will have a better idea on how to improve both. Ask friends, family and colleagues what they think your skills are and note down what you are passionate about. For more information on how to improve your brand awareness and find out how Internet marketing can improve your business please contact us here at the UK SEO Agency.

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