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January 25, 2010

How to increase your blog traffic

Filed under: Blogging, Marketing, Non SEO, Our Services, SEO — Tags: , , , , — Katie @ 3:48 pm

Creating blogs is an art form in itself and it takes hard work and dedication to get a blogging website up and running. However, the hardest part of all is getting readership and then keeping them! Increasing your status in the world of blogging is hard work and it takes blood, sweat and tears but there are a few things that you can do to help you to increase your blog traffic.

One of the most common things I hear from people is that they are having problems increasing their blog readership and that they are putting hard work in but seeing very little results. This confidence bashing will sort out the men from the boys at an early stage and anyone lacking the patience and determination will bail out at this point but those in it for the long haul will be determined to work out where they are going wrong and fix the problem.

Firstly you should set aside a minimum of around two to three hours per day to concentrate on your blog posts. Once you have worked out where you can fit in your allotted time into your schedule you should begin by creating a brainstorm of blog ideas to work from. From your brainstorm, write at least one killer article a week that is really interesting and captivating to your audience and not just a space filler. It should be extremely valuable to your website and be long and structured rather than waffled opinions. Your ‘killer’ article should make people go ‘Wow, that was amazing and I am going to bookmark that address. Even better I am going to link to it from my Facebook account!’.This should take up around one hour a day.

Secondly you need to spend around 30 minutes a day on social networking with people in order to spread the word about your blogs. You should comment on other blogs that are similar to yours and provide links to the same bloggers from your blogs. Interact with the people who are creating these blogs and build up a relationship with them via Twitter, Facebook, IM or email. You want to aim to build relationships with these people so only do it with people whose work you admire and don’t puch too hard. If they are not interested in building a relationship with you then they will be of no use to you.

Thirdly you need to promote your blogs for around 30 minutes per day. This should include letting people in your networks know about it as well as other bloggers and webmasters who are in a similar niche, asking friends to Tweet it around Twitter, post and talk about the article on forums and newsgroups to literally spread the word. Lastly you need to remember to also post normal blogs and not rely only on a killer blog. These will build up your average base of site visitors and it is important to constantly dish out blogs that include the following:

1) Blogs that ask questions to your readers to gain interest

2) Blogs that highlight a new or secret trick you have recently discovered

3) Inform readers about the latest news or gossip in the niche you work within

Here at the UK SEO Agency we understand all of the tricks of the trade for creating good blogs for SEO purposes. For our help please contact us for a personalised quote.

January 5, 2010

Ensure You Make New Year Resolutions That Are Actually Achievable

Filed under: SEO — Tags: , , , , , , , — Katie @ 4:38 pm

2010 is here and many of us will have made the usual resolutions to eat healthier, drink less alcohol, stop smoking, be kinder to others and of course to achieve world peace but it is important to only set your self goals that can actually be reached or you will spend time feeling down on the fact that you did not meet the expectations of your resolution. If you spend seven days a week down the local pub then you will possibly be able to cut that down to three or four but cut it out completely? Unlikely. The same applies for search engine optimisation as the process takes time and you will not be able to achieve Google domination in the first week of 2010, no matter how hard your strive to.

Be realistic when you Set you goals for your SEO campaign in order to keep it in perspective. Goals in a business are important and motivational but if the goal is set unreasonably high then it good blogs because you didn’t manage to hit your aim of 250 a day for January sounds silly when said out loud but actually many of us enter a New Year with admirable ambitions only to suffer a self esteem meltdown when the admirable ambitions were set way out of reach. Losing a stone or two in 2010 may be possible but losing it in the first two weeks is not and when you set out what you wish to achieve with your SEO strategy in 2010 do not set over-ambitious targets.

When you create goals make sure you give yourself a reasonable amount of time to complete them. If you want to work harder then create tight goals but not unactionable ones. Aim to finish certain SEO aspects off by the day or month by setting aside X amount of time, X amount of times per week rather than saying that you will work a 10 hour day at work then return and complete another five hours of work every night of the week. You will simply end up disappointed and disappointment leads to a lack of motivation, which is more damaging than taking a little more time to finish off a job properly.

The other problem with aiming too high is that even if you do miraculously manage to hit your target, you may not do a good job. If the blog doesn’t read well or your domain name was chosen in a rush then this all affects how well your website works. Quality in SEO is as vital as quantity and rushing work will not be of any benefit to your SEO campaign in the future.

If you wish to learn more about SEO and how it can complement your business then please don’t hesitate to contact us here at the UK SEO Agency.

December 29, 2009

Planning Your Blog To Perfection

Filed under: Blogging, Ranking, SEO — Tags: , , , , , — Katie @ 10:57 pm

Planning ahead is a major part of search engine optimisation as SEO is a long process and looking ahead is the only way to make an SEO strategy successful. Plan your blog process and work out when you want to post a new blog, where and what you want your blogs to be about and that makes it far easier to complete the blogs. Sometimes it can be hard to find the spare time to complete a blog but if you know how many you need to complete per month and set yourself a target for particular days you will find it easier to find the time to do them.

It will be even simpler to complete them if you have a plan on what they should be about as well. Every month you should sit down and create a brainstorm on what you should write about and that way when it comes to writing you won’t spend half a day trying to come up with a subject. It is important to learn the basics about blogging before attempting to use it as a means of earning money or promoting a business (which will in turn earn more money).

Choose the right way to set it up, design it well, use SEO to make it successful, write content that interests people, advertise and market your blog and finally expand your blogs. Vary your themes and the topics of your blogs to generate a wider range of traffic to your site. Always remember that it is not only about pulling people in you want to pull them in and keep them coming back as one-time site visitors are of no benefits to you whatsoever. Plan ahead each month and set aside a day at the end of the month to create a brainstorm about what you will write about for the coming month and when.

Use topics that are up to date and much talked about and push people for responses and reactions. This can be done in both a positive and negative way and if you choose to goad your readers into a reaction by creating a blog that you know will get a response then you must take care not to simply annoy people and turn them away from your blogs. There is a fine line between creating a good and responsive blog and one that just makes people click back out of your website and mastering this technique should only be considered after you have mastered how to write ‘normal’ blogs.

Guest blogging can also work as a way to increase your traffic and when you have successfully created a regular set of site visitors, you know that you are doing something right. Blogs are a trciky yet important part of SEO and here at the UK SEO Agency we understand exactly how to use them to their ultimate potential. Please get in contact with use for more information.

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