Black Hat SEO are unethical SEO techniques, Here at The UK SEO Agency we only practice ethical White Hat SEO techniques. Black hat SEO practices are likely to result in a website becoming banned on the search engines, as black hat dilutes the search engine results pages. Examples of unethical Black Hat SEO include such strategies as keyword stuffing, cloaking, hidden text, gateway pages, link farms and URL redirection. Keyword density is one of the factors considered by the search engines to determine the relevance of your website to a specific keyword. The more you use your keywords in your page increases your keyword density. However, the fact is search engines does not only look into high amount of keyword density but to reasonable and relevance. Stuffing too much of your keywords on your page will let the search engines think that you are spamming.

Cloaking is another technique used in SEO – This is a technique used to mislead the search engine in regards to the website content. Cloaking is when the content presented to the search engine robots is different to that presented to the user’s browsers. However, there are some methods of cloaking that aren’t deceptive at all such as delivering relevant content to users based on demographics or allowing search engines to index pages that are password protected.

Another black hat SEO technique that we strongly advise you avoid in order to ensure your website from getting banned on search engines is by having hidden text on your pages. This is a method of deceiving the search engines in regards to the website’s content by embedding hidden text. Hidden texts are made to have the same color as the background making it invisible to the user. These are achieving by having negative margins or placing it in an invisible containing element.

Redirecting of URLs is one of the most common black hat SEO techniques that most of us experience. URL redirection often occurs when a user or search engine is unknowingly being redirected to another website. This often happens when a user is being redirected to a malicious website or to acquire the pagerank of the destination website. Another strategy that you need to avoid is having gateway pages. Gateway pages are often the additional pages or websites created for the purpose of to generate traffic to another website leading to higher traffic,

Participating on link farms can also result in your website being banned. Link farms are a community of websites that link to each other. And black hat search engine optimisers often take advantage of this. Because link popularity is one of determinants for page ranking thus participating on link farms can increase your link popularity.

Here at The UK SEO Agency we strongly disagree and refuse to take part in any Black hat SEO techniques. Ethical Search Engine Optimisation techniques produce the best possible results for our clients sites, we build the credibility and strength of a website naturally, empowering its online presence. If you would like to learn more about our dedicated Internet Marketing services here at The UK SEO Agency, please do not hesitate to contact our friendly team at: 0845 057 3461.