Ethical SEO UK (Search Engine Optimisation UK) from the UK SEO Agency

Affiliate Marketing

February 1, 2009

Affiliate marketing is a form of online marketing whereby the products and services of various companies are advertised through an affiliate program. A company, otherwise known in the field of affiliate marketing as a merchant decide they wish their products/services to be advertised online. The merchant would approach an affiliate network providing them with information relating to their products/services including any logos, designs, and discount codes. An affiliate site would then visit their affiliate network, to get the latest affiliate marketing schemes, downloading any logos, discount codes and advertisements for the merchants, placing this information on their affiliate marketing website. Each time a sale is made through an affiliate marketing site, the affiliate site owners receive a % cash back on each sale. Affiliate marketing can be an extremely profitable industry, if your affiliate site contains lots of fresh and vibrant offers. A well search engine optimised affiliate site, that ranks highly within the natural rankings of the search engines can potentially provide a good return for its owners, enough to provide a living.

From the customers point of view an affiliate website such as Click-Discount.co.uk Is a fantastic opportunity to purchase products/services online, at a huge discount. Why spend more when you can buy the same products at a reduced price? Affiliate marketing provides merchants with the opportunity to get their products/services advertised within multiple websites across the Internet – Affiliate marketing secures a widespread marketing opportunity. Although on the flip site, the merchant has little control over the affiliate websites, for instance the affiliate site may advertise an alternative range of products, which may be supplied by the merchants direct competitors.

Affiliate marketing is a popular form of Internet marketing, many people set up an affiliate website as a side burner to their full time income. Others decide to put 100% into an affiliate marketing scheme, establishing several affiliate sites advertising fantastic and fresh offers on a regular basis. Although one major requirement is to secure a strong online presence for your website, driving targeted traffic to your affiliate site, resulting in large number of conversions and ROI. This is where search engine optimisation (SEO) comes in. Here at The UK SEO Agency we specialise in optimising our clients sites in order to be fully search engine and user friendly. We ensure the search engines view our clients sites as being highly relevant and credible, securing high ranking positions within the search engines results pages (SERP’s).

If you would like to learn more about the dedicated services The UK SEO Agency provide, please do not hesitate to contact our friendly team on 0845 057 3461. Alternatively complete our form to receive your Free Website Analysis.

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Affiliate Marketing

December 24, 2008

Filed under: Affiliate Marketing — Tags: Affiliate Marketing, Search Engine Optimisation, SEO, The UK SEO Agency — Jen @ 10:00 am

Affiliate Marketing is the term used where by an orgnisation allows other people to act as a sales team for them. For instance the external sales team will have a Website dedicated to advertising the products/services for other organisations. Affiliate Marketing is established mostly through interactive links and special offers advertised on an external site, potential customers click on the links where they are instantly taken to the organisations Website to complete a potential sale.

Affiliate websites usually use SEO as their main form of Internet Marketing, combining SEO and an established website with ample content enable affiliate websites to often rank above the companies sites they are advertising. Affiliate Marketers usually receive a percentage from the sale that is made on a click through to the companies website. A wide range of organisations have an affiliate marketing scheme for instance – Boots, Sky and MotherCare. The benefit of Affiliate marketing is that your products/services are widely advertised over the Internet. You are also guaranteed a ROI, as you don’t pay the affiliate marketers until a sale is made through their Website. Consequently a disadvantage of affiliate marketing is that the organisation will still have a monthly fee to the affiliate networks who advertise your affiliate schemes to the website owners.

SEO is an organic Internet Marketing method; it primarily focuses on using keywords in order to allow a website to gain a high position ranking within the search engine. For instance a Search Engine Optimisation company may use SEO as a key word. Their Website will then be modified to incorporate the SEO keyword numerous times, in order to achieve the acquired density required. Through SEO a website becomes increasingly search engine friendly this allows search engines such as Google to locate your site and display it highly within their rankings. The benefits of SEO are that its low comparable costs to PPC, are fixed regardless of results. SEO also creates a highly targeted flow of traffic to your Website; visitors have found your site through typing your keyword into a search engine – They are searching for your products/services. An experienced SEO will also be able to adapt your website to increase your conversion rate, maximising the ROI. There is only one disadvantage of SEO – You are not guaranteed results, however an experienced company who can achieve high rankings for themselves such as with SEO and Search Engine Optimisaton, can usually provide the same service for their clients.

To conclude affiliate marketing and SEO are both forms of Internet marketing, if you would like any further information, please do not hesitate to contact The UK SEO Agency team.

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