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The Bing and Yahoo Partnership And The World Of Search Engines

August 6, 2009

Filed under: SEO — Tags: , , , , , , , , , , — Denise @ 8:54 pm

Last July Microsoft announced that Bing will be soon powering search engine results behind Yahoo. Currently, Google is the major player in the search engine industry composing almost 70% of the search engine market. It is a little early since Bing was launched in terms on implementing SEO on your website. With Microsoft’s Bing and Yahoo partnership this may give them almost the rest of the 30% search engine market.

The announcement of Bing – Yahoo partnership gave a huge impact on narrowing the road of search engines. Before, there was only Google but today we already have two major players in search engine field which Google and Bing/ Yahoo. There are other search engine players, although these are not that significant compared to Google and soon to be Bing/ Yahoo. Will this make any difference? Definitely, yes. For you will be adding more effort with your SEO campaigns and content will be king. Your content will make you unique compared to your competitors.

Bing has gained a fairly positive response from critics. If Bing increases their market shares within the search engine environment, then more and more of your clicks may be arriving on your site through Bing. Every search engine is different from one another. Your SEM strategies that worked perfectly with Google may not work as well with Bing. By practising your SEO strategies and continually searching for new techniques that will put you into the top of any search engines is one of the ways that you can cope up with this development in the web 2.0 world. No need to worry if you are exercising proper and proven techniques. Change is constant, and someday you may also say “Just Bing It”.

If you would like to learn more about Internet Marketing feel free to contact us here at The UK SEO Agency our specialised team are always happy to build and develop your online marketing strategy.

Canonical Tag’s – The Beginning of a New World

February 17, 2009

Filed under: SEO — Tags: , , , , — Rob @ 9:23 pm

A new tag has been introduced by the three primary search engines Microsoft, Google and Yahoo – If you have spoken to any tired SEO recently you know why. The canonical tag is what a lot of SEO’s have been asking for, and in essence is a massive problem solver for the duplicate content issues within a single site. WordPress is a great example of the duplicate content issue. WordPress  has many different URL structures such as categories, archives, tags etc, that duplicate content throughout the site. This is bad because by having different URL’s with same content you run the risk of dividing up the link equity between the different URL, As if that was enough. The canonical tag, takes care of this problem. This new tag is placeed in the tag of any HTML document, whose content has been duplicated elsewhere within the same site. It tells the search engine which is the preferred page to be displayed for this content. As well as… And here the good bit, it passes all the link equity of duplicate page to your preferred page. This is a big thing SEO for year have used all sorts of tricks to get round this problem in the past and now it solve with on tag canonical allows us to have a look at it in action in a typical word press situation :

A post is duplicate across two URL’s, where one is the primary URL we want to display in the search engine index and to receive all the link equity.

1) http//www.mysite.com/beginner-guide.html
2) http//www.mysite.com/category/beginner-guide

By inserting the below line of code into the tag of the html document “/category/beginner-guide” we are now telling the search engine to pass all that pages link equity to the “beginner-guide.html” document.

< link rel=”canonical” href=”http//www.mysite.com/beginner-guide.html” />

Unfortunately this is by no mean always the case, as the search suggest that they will honor it highly but not completely. However only time will tell how effective the tag will become, we will follow this blog up with further information in the near future.

Link Building And Link Farming

December 29, 2008

Filed under: SEO — Tags: , , , , — Jen @ 11:50 am

At The UK SEO Agency we strive to be able to achieve the best possible results for our clients, within Internet Marketing every web owner’s aim is to be listed on the first page of the search engines this is everyone’s ultimate goal.

Within this blog I shall discuss what Link Building is and Link Farming.

Link Building is an integral part of Search engine optimisation it’s designed to improve link popularity between other websites. Link building is an important part to insure that you create quality links to websites that are relevant to your own as oppose to quantity, there are some web owners that think by having many links to there website will help get there website noticed more by search engines, but in fact it is a pointless exercise in which is of no use as there would be many links that bear no relevance to your own website.

Potentially by adding the correct links to your website it could in fact bring you a lot of custom therefore a higher return for you. If you want an effective link building strategy look for the most important, relevant websites that your customers may view this probably is the best direction to move in.

Link Farming is where a group of web pages link to every other page within the group. Its been designed so that your website will rank higher within the SERPS, however if you let your website get caught up in link farming your going to cause a disaster for your website, it won’t help your website rank higher within the search engines it could actually penalise it.

From my perspective Link building is a much better method to use than link farming, Search engines such as Google do not like link farms, they could even penalise your website for doing so, it manipulates the search engines to make the search engine listings false. Link building is ensuring quality and so when you look for something in particular you will be presented with this not spam associated rubbish that doesn’t have anything to do with what you are looking for.

Here at The UK SEO Agency we pride ourselves in having a mass of links in different industries just waiting to be linked to relevant sites to help gain a higher ranking within the search engines.

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