There are countless mistakes that can be made when creating an SEO strategy and there are many myths and misconceptions floating about relating to what you should do, when, how and why. Blogging is a huge part of search engine optimisation and there are many fallacies as far as what we should expect when we blog.
Here is a list of my top five blogging myths:
1. Great writing means everyone will read my blog
False, people will read your blog because it is interesting not because you use numerous long words that nobody really understands. Good blogging is not all about using incomprehensible wording, it is about stirring up feelings and creating a reaction. Writing a blog is different to all other types of writing and how you may write a book or news article is not how you create a blog. High value content on the other hand is exactly what you need to focus on, but in blogs, value is measured less on how you string your sentences together and more on what you are actually writing about. Keep your audience at the forefront of your mind and you can only do this over time as you will need to get to know your readership before you can aim specific blogs at them. Encourage them to leave comments and feedback as well as their own blogs on your site and just as with any type of relationship; you will build a trust and a communication with them and you will soon learn what stirs up their feelings.
2. If you write a blog everyone will read it
The internet is such a vast playing field that you cannot assume that you will get noticed. If you promote it well enough then they should flock so it is more about promotion rather than writing. You can write the best blog in the world and if nobody knows how or where it is then what is the point? You have to be seen within the blogosphere in order to gain yourself a large readership.
3. Bloggers stick together
Not all bloggers stick together although many do and many will be helpful you should not assume that a fellow blogger will have your back because they won’t. Some are savvy enough to understand that if they scratch your back you will scratch theirs but others simply view you as competition. And then there are the others that simply feel that you are not worthy of their support and therefore they will ignore you at all costs. In my opinion, blogging should not be a competitive space but it should be more of a nurturing one where everybody has the unique chance to help everybody else.
I will continue the rest of my list in my next blog……………..
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