How something looks makes a bit difference to how we first perceive it and good and bad impressions can be made within an instant. How a website looks is just as important as how well it functions but some web designers and online communities are at risk of becoming a little too obsessed with how a website looks rather than how it works. Surely it would be more beneficial for us to concentrate on how the Internet worked rather than simply how it looks?
Website design debates are rife online and many blogs and forums constantly talk about the topic. I think everyone accepts that a good looking website makes it appealing and attracts as well as keeps site traffic but many make the mistake in thinking that how aesthetically pleasing a website is to the eye is the be all and end all. In fact, it can even have the opposite effect as too many images and videos that look great, slow down websites and make them time consuming for users, which is always off putting.
If a website looks good it draws you in to use it but when you then go to use it and it runs at a speed that wouldn’t even challenge a tortoise in a race; you won’t keep your site visitors making it pretty pointless to attract them in the first place. Finding the balance between a well designed website and one that still opens up at an acceptable speed it crucial and this is why Internet marketing specialists such as ourselves play a hugely important role at maximising your online capabilities.
Tweaking and perfecting designs for websites and indeed all of the blogs that you subsequently place on the website are also time consuming so again only pay attention to what really needs to be perfected. Sometimes less is more and an overworked website can end up being even harder to make sense of! Would a pretty blog attract you more than a well written one? Unlikely.
It is clear that in the real world, for want of a better term, aesthetics are hugely important as you rarely get a person working in a bank turning up to work minus a shirt and tie. Yet isn’t part of the appeal of being online the anonymity that it gives us? That means being able to take a break from thinking about how everything looks to everyone else right? Wrong! There is no need to be obsessed with the appearance of a website but it is important to take it into consideration as how it looks will be the immediate draw to new site visitors.
If you want to improve your website or get a new design then contact us here at the UK SEO Agency to find out more about search engine optimisation and website design as well as a whole host of other Internet marketing services.
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