In the world of internet marketing, we spend a lot of time analysing all of the marketing techniques. And through this constant evaluation we have come up with a basic statistic, SEO converts at a higher rate than PPC. Now this is quite a wild statement to make, however we can back it up with figures (averaged out and the data has been anonimised), and we cant quite believe the results. We took a random selection of 5 of our clients who use us for both PPC and SEO, and studied the data provided through both the Google Adwords interface as well as the Google analytics data.
However we found for the same keywords, SEO would convert twice as many sales as the PPC would for the same traffic on the same keyword. Now through analysing this data, we found the user spent longer on the website when using an organic link than through the PPC. Now this indicates to me there is a higher trust rate from the organic results. It is this trust that makes the user spend longer on a website, and more importantly reading the sales copy and buying into what your website has to sell to them.
It is through this copy, Search Engine Rankings and the time and money spent on building the website, you find you generate sales. Pay Per Click is a very good short term money making exercise, but the one thing you must realise, is once your pound is spent, it needs to convert into a sale to generate another pound to spend again. If this does not convert into a sale then it is spent. It is spent and not going to make you any return.
However on the flip side, If you choose a good, ethical SEO Agency like the UK SEO Agency, every pound you invest with us, will be spent hand crafting your website to achieve organic results. These results will bring that pound back many times over.
Search engine optimisation is an Internet marketing method that focuses on optimising a website to be both user and search engine friendly. Search engines provide a valued service to their searchers, they want their results to be relevant to what is being searched for. Consequently SEO professionals are aware that in order to ensure a website is ranked highly within the search engines results, they need to optimise the site in order to appeal to the search engines and in turn a sites visitors. Content is key within SEO, a content rich site, relevant to the nature of the business is essential. The content must also include specific keyword densities, these keywords are what the search engines pick up on when they index your site, and rank your site within their natural listings.
Pay per click or PPC is also an Internet Marketing method, where SEO focuses on increasing a websites placement within the natural search engine listings. PPC concentrates on increasing a websites paid for or sponsored listings within the search engines. The sponsored links appear at the top of the search engines in a separate section to the natural listings. PPC includes the website paying the search engines each time their “Add” is clicked upon through the search engines.
Search engine optimisation develops a website over time, shaping and reinforcing its credibility, consequently PPC is almost instant - As long as you pay a competitive pay per click amount.
Whilst using the Google search engine I have noticed that some SEO companies are actually advertising their services using PPC. The very thought of this is confusing to me, surely an SEO company should optimise their website using search engine optimisation techniques. Building a website over time will increase its online exposure and build a high volume of traffic. There is also the point that you should reap what you sell, if your SEO services are as good as they claim then these sites should only be using SEO to optimise their website. PPC achieves fast search engine results for a website, although PPC is an expensive Internet Marketing method.
The UK SEO Agency use Search engine optimisation techniques to optimise our corporate website, we work hard to build and maintain our informative, content rich and relevant website. We strongly believe that SEO is a great Internet Marketing method. If you would like to learn more about SEO or perhaps receive a Free website analysis for your corporate site, simply complete our Online Form.
Search engine optimisation is the process of increasing the natural search engine rankings of a website. Optimisation is achieved through various SEO techniques including: content, keyword densities and link building. These three foundation SEO techniques form the basics of search engine optimisation aiding websites to become well optimised and search engine friendly. Ultimately by optimising a site to appeal relevant to the search engines, then they will rank the site highly within their results pages. The higher a website appears within the search engine listings, the higher the volume of traffic flow to the site. Search engine optimisation develops a website over time using both on page and off page SEO techniques in order to increase its organic listings within the search engines.
Consequently Pay Per Click and SEO are both Internet Marketing methods, although PPC differs from search engine optimisation in many ways. For instance where SEO builds the organic rankings of a website, PPC increases the sponsored rankings of a site. At the top of Google there is a selection of paid for links usually with a pastel background colour to distinguish them from the organic search listings. Each time a sponsored link is clicked upon the website pay Google a set amount. As you can imagine PPC marketing can be very expensive, the amount a website pays per click varies depending on the competitiveness of the campaign. Websites literally battle it out to get to the top of the sponsored listings, the website that gets to the very top will have a much higher cost per click and daily budget then the site that is lower in the sponsored links. Consequently PPC is a more expensive Internet Marketing method compared with SEO.
Search engine optimisation develops a site to be both user and search engine friendly. Improving possible navigational issues within the site, rectify any broken codes or validation errors, add relevant keyword content to a site and much more. SEO also builds external links to the site and carries out various directory submissions, in short SEO optimises a site to be highly usable and relevant to its visitors. Alternatively a PPC campaign does not involve optimising a site, or indeed any link building. PPC focuses on building advertising campaigns that appear on the search engines, these adverts should be written in a highly persuasive manner, to encourage click through rates.
Pay Per Click can be beneficial to corporate sites who wish to almost instantly obtain a high search engine ranking. For instance some clients at The UK SEO Agency have a temporary PPC campaign for their website, while there sites are being optimised through SEO. PPC is also a highly manageable form of Internet Marketing, for instance if built correctly with a PPC campaign you can choose a selection of products/services to focus your advertising. Switching off certain adverts, to save the overall PPC campaign costs.
To conclude search engine optmisation benefits the more long term organic optimisation of a website, ultimately increasing traffic to the site and the importance of the website. Alternatively pay per click is more expensive method, although it does increase a websites search engine rankings quicker in the short term. In my personal opinion SEO is the better internet marketing method, as it optimises a website to the search engine specifications. Therefore SEO will increase a sites credibility and rankings within the search engines.
