Onpage optimisation is essentially the primary aspect of any SEO campaign. Every Search Engine Optimisation campaign starts with onpage analysis. It is the stage in your SEO campaign where you evaluate the onpage factors that affect your search engine visibility, relevance and authority. Onpage optimisation often includes content optimisation, URL / Title Tag/Meta Tags analysis and optimisation and internal link structure of your website and its pages.
Content Optimisation
This is one of the toughest aspect of Search Engine Optimisation. Always remember to focus on your audience, making sure the readability of your content. Your content should be relevant to your audience needs as well as to what your website or page is all about. Work on your keywords. Use your keywords on your content, repeat important keywords several times. However, do not over stuff your content with keywords, have 2-5 keywords on each page.
You should think about your audience first. Provide them with what they need. You are selling your products or services not to the search engines but to your potential customers - “human” not robots. Once your audience or potential customer finds out that you don’t have the answer for what they are looking for they would leave your page and eventually visit your competition. After you have provided the audience with their need its time to work your website for search engines. How? Working on your keywords by properly using them in your content would help generate traffic and increases your website or page visibility on search engines. Optimised content enables search engine spiders crawl your pages easily and quickly.
Title Tag
Titles are displayed on the top of every browsers and it is also one essential factor in being crawled by search engines spiders. Placing your keyword as a title for your web pages halps a lot in your search engine optimisation efforts. It is important that you consider your keywords and relevance in creating the title for your pages.
Meta Tag
Meta tags are less prioritise today as of before because people have started using them to spam search engines especially with keyword tag. Although, it is less prioritised it doesn’t mean that Meta tags holds less significance in search engine optimisation. Other than keyword tags there are still important Meta tags that you need to consider when optimising your page and one of them is the Description Meta tag.
Description Meta tag is one of the few Meta tags that could influence your website rankings. Your website description are displayed in SERPS. Thus, like your title Meta tag it is also essential that you create your description carefully.
Title and ALT Attributes
Title and ALT attributes are being used to describe text-links and images. This is usually being used for search engines accessibility. Remember to apply the Alt attribute on your website. Search engine robots can only read text files. However, using an Alt attribute to every page in your website could increase your keyword rankings.
Internal Link Structure
Website architecture is essential in your opage optimisation campaign. A well- designed website structure enables search engine spiders to crawl your website quickly and easily. Having the internal links in your website a can increase your search engine optimisation efforts in such a way that it helps in increasing the amount of links within your page. Making other relevant pages easily accessible to your audience or user.
Update
Search engines especially Google loves fresh and relevant content. Thus, updating your website increases your chances in getting on top of the SERPs.
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