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February 8, 2010

Hustle your way to better rankings!

Filed under: Blogging, Internet Marketing, Marketing, Non SEO, Our Services, Ranking, SEO — Tags: , , , , , — Katie @ 12:49 pm

Hard work is essential to any successful SEO campaign but hustling is just as essential and a hard trait to perfect! Anyone can put hard work in as your determination levels are somewhat of your own making but being able to hustle well is a totally different skill and it is a vital on if you wish to succeed in business (especially the competitive online space).

I am a hustler as well as a hard worker but I will be hustling my way through 2010 in ways that I never dreamt possible in 2009 as the internet competition intensifies and gets harder to win. The subtle difference between working hard and being a hustler is an important one. If you work hard then put in long hours at the expense of your own social or family time, you persist when things are looking down and you keep yourself determined and focused on the job in hand. These are all vital skills to have but there are ways to add to these skills to make sure that your hard work is not for nothing.

In comparison, hustling is about ensuring that the time you put into your projects is not wasted, that you make sure that if you work a 16-hour day then you will see results at the end of the day. You don’t just work hard and expect things to happen because you worked overtime or during a family birthday party, you still have to actually make it happen. Getting your results and accomplishing your goals is the work of a successful hustler not just a hard worker.

The trick is to understand you can’t get one without the other. You need to be able to work hard to be a hustler but you also need to hustle to make sure your hard work pays off so you can’t have your bread without your butter. You can nearly always be better than you are and whether or not last year saw good results this year has the potential to see better and with a little bit of hustle in your step you may just make the transition from hard worker to hustler. Hustling on the internet by demanding results will see 2010 be a better year than ever and aiming high and achieving a lot is the sign of a successful hustler.

Saying you will try and achieve your goals is the motto of a hard worker but saying you will achieve you goals is the saying of a hustler. At the UK SEO Agency we work hard and we hustle hard meaning our services are unmatched in the sector. If you wish to receive further information on any of our internet marketing services please contact us via email or phone and receive your personal quote now.

February 2, 2010

How to improve your SEO as an online retail business…

Filed under: Google, Internet Marketing, Link Building, Marketing, Our Services, Ranking, SEO — Tags: , , , , , , , — Katie @ 1:00 pm

Many businesses face problems when attempting to incorporate search engine optimisation into their websites and online retailers are one such sector. They face their own set of problems as descriptions of their products can be repetitive and the frequent turning over of new products also provides a massive challenge. Anyone who specialises in online retailing should take a look at my hints and tips on how to maximise your web traffic with some organic SEO tricks.

1) Get rid of repetitive copies

Many products are similar so when you are describing a product that is basically the same as 10 other products but in different colours or made by a different company you end up with a lot of repetitive content. Other websites that are selling the same products are also likely to be using the same or similar phrases to describe the product and if you want to avoid getting in trouble with the search engines then you should ensure that the product descriptions you write are as unique as possible.

Talk about the most obvious points of a product and try to use words that are not as obvious as what everyone would use. This works to your advantage in two ways as not only do your readers get a better website to look through but your rankings should also improve.

2) Ensure your content is updated and fresh

Content is often lacking on a retail website as many retailers focus so heavily on selling products to their website visitors that they forget to include content that is actually worth reading! Engaging with your customers is an essential part of doing business so simply trying to sell, sell, sell will not pull people into your website.

If you include a few pages that have a history on the background of your company (i.e. where it is based, how long it has been running etc) as well as articles about the products that you sell with links to informative wiki pages etc. You could also add a customer comment section and create a blog section that allows you to provide your website visitors with hints, tips, sales, product offerings and news within the industry.

3) Optimise your images

Many people do not realise that images can be optimised as well as text and PDF files. Online retail websites are usually home to countless images and better SERPs can be enjoyed if you simply optimised your images as well. Optimise your captions and alt text as well and images that are found by the search engines can be linked to and shared around the web, which also contribute to better rankings.

Here at the UK SEO Agency, SEO is our specialty. We provide a wide variety of internet marketing services and we tailor individual quotes in order to meet your specific needs. If you would like to receive more information on how we can help your business to improve then please feel free to get in contact with us.

February 1, 2010

What to focus on in 2010

Filed under: Google, Internet Marketing, Marketing, Mobile Internet, Our Services, PPC, Ranking, SEO, SEO & PPC — Tags: , , , , , , , , , , — Katie @ 11:44 pm

Improving your online marketing should be top of your list of New Year resolutions and the first thing to do is recognise and identify where you can make the improvements. Once you know what parts need to be improved you can get started on setting goals and putting a plan into place. Search engine optimisation is massively important to a successful website and social networking has recently become such a dominant force that you should not ignore it. Email and mobiles can still be used and should not be forgotten about in the new era of technologies and here are a few ideas on what to focus on in 2010.

Social media is not easy to use as far as your return on investment (ROI) figures but it is possible to use it to your advantage. Take part in social media to ensure that you don’t get left behind and as well as this you will also be included in any news, updates and happenings that may affect your business. You should track your progress and keep referring back to your goals, which may include increasing the awareness of your brand with symbols and signatures, developing relationships with your customers, increase website traffic with recommendations and build up your customer base.

SEO should also be focused on and you should ensure that you focus on more than simply being noticed by the search engines. Getting ranked highly by the search engines is simply half of the goal, as you still need to ensure people are visiting and using your product/service even if you make to the first Google page. Make sure that your website matches up to your meta descriptions and title tags to ensure that you don’t annoy or disappoint your customers when they reach your site and it isn’t what they expected.

Email marketing should not be forgotten about simply because there are many new forms of communicating. It is not about to disappear in 2010 and increasing your email marketing efforts will still pay off; despite the introduction of social media. Use social media to increase your email listings by all means and take email to the next level by encouraging subscribers to forward your emails with via email or with social networking. The two can be used as a partnership rather than as enemies.

Many websites now enjoy mobile phone compatibility and if yours does not then you should use this year to change that. Optimise for all hand held devices and focus on B2C companies. Check that your pay per click (PPC) goals are actually being met and if they are look to improve them. Many people forget about checking in with their PPC as they are using so many other advertising schemes and marketing ideas to have the time to check on the PPC efforts and results so use 2010 to stay on top of what is going on within your business.

Contact us here at the UK SEO Agency for more information on how we can help you to improve your Internet marketing campaign for 2010.

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