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Buying a domain? Watch out for these pitfalls…

February 5, 2010

If you are looking to invest in domains there are a few things you should know and the domain name sector is perhaps the most unstable place to be on the internet. Although the whole space is still relatively new and the internet is improving and changing on a regular basis, the domain name part of the online world is certainly the most fluctuating and unruly place to be. Take a look at these hints and tips on what to watch out for…

First of all, did you know that one of the most expensive domain names fetched an estimated $12.5m? Not only that but can you guess what the name was or whatever-popular and lucrative sector it represented? Sex.com of course as any good business person known; sex sells. And only last year in the midst of a worldwide recession, Toy ‘R’ Us paid out a whopping $5.1m on the toys.com domain name. So much for businesses flailing last year! Business.com went for $7.5m and Wine.com for $3m, proving that there is money out there to be spent on a domain name that is apparently worth spending millions on. The trick is to know what is worth the bucks and what is not.

At all costs you should avoid hand registering thousands of cheap and useless domains. Investing in domain names is not about quantity it is about quality. You have to pay fees every year to register domain names so if you have thousands you wil pay thousands whereas if you have a lump sum spare to spend on investments make a few big ones rather than loads of small ones. Your registration costs every year will drop dramatically and yo are likely to have invested better in a domain worth more than loads that are worth pittance.

It is now beyond the pint worth investing in the four-letter domain names. At first, investing in a domain name that has four letters and is easy to pronounce made sense as remembering something easy to say out loud is the sign of a good name. However, now that seemingly all of the easy-to-pronounce domain names have been registered, you are only left with ridiculous sounding four-letter names such as RFYJ.com. Say it out loud then compare it to bebo.com or wado.com and you will soon see what I mean.

Buying lots of cheap domain names that are still worthy can be best done at auction sites. The trick is to sell to end users for 10-120 times more than you paid by explaining to dubious end users why the name is valuable. It takes some patience as end users wil ask lots of questions and test your patience but if you can make a huge profit then it is worth answering their questions and enjoying the outcome.

There are many more things to take into account when investing in domain names and here at the UK SEO Agency we offer a range of services that include search engine optimisation and web design. We can help you to increase your web presence as well as help you with domain names so contact us now if you wish to learn more.

How to increase your blog traffic

January 25, 2010

Creating blogs is an art form in itself and it takes hard work and dedication to get a blogging website up and running. However, the hardest part of all is getting readership and then keeping them! Increasing your status in the world of blogging is hard work and it takes blood, sweat and tears but there are a few things that you can do to help you to increase your blog traffic.

One of the most common things I hear from people is that they are having problems increasing their blog readership and that they are putting hard work in but seeing very little results. This confidence bashing will sort out the men from the boys at an early stage and anyone lacking the patience and determination will bail out at this point but those in it for the long haul will be determined to work out where they are going wrong and fix the problem.

Firstly you should set aside a minimum of around two to three hours per day to concentrate on your blog posts. Once you have worked out where you can fit in your allotted time into your schedule you should begin by creating a brainstorm of blog ideas to work from. From your brainstorm, write at least one killer article a week that is really interesting and captivating to your audience and not just a space filler. It should be extremely valuable to your website and be long and structured rather than waffled opinions. Your ‘killer’ article should make people go ‘Wow, that was amazing and I am going to bookmark that address. Even better I am going to link to it from my Facebook account!’.This should take up around one hour a day.

Secondly you need to spend around 30 minutes a day on social networking with people in order to spread the word about your blogs. You should comment on other blogs that are similar to yours and provide links to the same bloggers from your blogs. Interact with the people who are creating these blogs and build up a relationship with them via Twitter, Facebook, IM or email. You want to aim to build relationships with these people so only do it with people whose work you admire and don’t puch too hard. If they are not interested in building a relationship with you then they will be of no use to you.

Thirdly you need to promote your blogs for around 30 minutes per day. This should include letting people in your networks know about it as well as other bloggers and webmasters who are in a similar niche, asking friends to Tweet it around Twitter, post and talk about the article on forums and newsgroups to literally spread the word. Lastly you need to remember to also post normal blogs and not rely only on a killer blog. These will build up your average base of site visitors and it is important to constantly dish out blogs that include the following:

1) Blogs that ask questions to your readers to gain interest

2) Blogs that highlight a new or secret trick you have recently discovered

3) Inform readers about the latest news or gossip in the niche you work within

Here at the UK SEO Agency we understand all of the tricks of the trade for creating good blogs for SEO purposes. For our help please contact us for a personalised quote.

Congratulations to Jenson Button and Brawn GP

October 18, 2009

Filed under: Non SEO — Tags: — Nathan @ 10:10 pm

Well6 months and 21 days ago I wrote a blog about a fairytale saving of the Honda F1 Racing Team and there dominant grand prix victory in australia. One of the things I said was there is going to more victories, and for Jenson there was a further 5, and two for Rubens. However the reason I am writing this blog today is to dedicated todays article to the team.

This year what the team has achieved, is unprecedented in Formula 1. To come to the stage and win both the constructors title and for Jenson to take the Drivers world title through an awesome race, less than 9 months from everyone facing redundancy shows some great determination and talent.

So whilst this may be a short one, just take a moment to think about the great determination from this team – and use the rest of the time you would have spent reading this article, gathering enough determination to push your business forward.

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