Ethical SEO UK (Search Engine Optimisation UK) from the UK SEO Agency

Buying a domain? Watch out for these pitfalls…

February 5, 2010

Filed under: Internet Marketing,Marketing,Non SEO,Website Domain Names — Tags: .coms, Domain, Domain Names, Investments, Registration fees, Search Engine Optimisation, SEO, UK SEO Agency — Katie @ 2:00 pm

If you are looking to invest in domains there are a few things you should know and the domain name sector is perhaps the most unstable place to be on the internet. Although the whole space is still relatively new and the internet is improving and changing on a regular basis, the domain name part of the online world is certainly the most fluctuating and unruly place to be. Take a look at these hints and tips on what to watch out for…

First of all, did you know that one of the most expensive domain names fetched an estimated $12.5m? Not only that but can you guess what the name was or whatever-popular and lucrative sector it represented? Sex.com of course as any good business person known; sex sells. And only last year in the midst of a worldwide recession, Toy ‘R’ Us paid out a whopping $5.1m on the toys.com domain name. So much for businesses flailing last year! Business.com went for $7.5m and Wine.com for $3m, proving that there is money out there to be spent on a domain name that is apparently worth spending millions on. The trick is to know what is worth the bucks and what is not.

At all costs you should avoid hand registering thousands of cheap and useless domains. Investing in domain names is not about quantity it is about quality. You have to pay fees every year to register domain names so if you have thousands you wil pay thousands whereas if you have a lump sum spare to spend on investments make a few big ones rather than loads of small ones. Your registration costs every year will drop dramatically and yo are likely to have invested better in a domain worth more than loads that are worth pittance.

It is now beyond the pint worth investing in the four-letter domain names. At first, investing in a domain name that has four letters and is easy to pronounce made sense as remembering something easy to say out loud is the sign of a good name. However, now that seemingly all of the easy-to-pronounce domain names have been registered, you are only left with ridiculous sounding four-letter names such as RFYJ.com. Say it out loud then compare it to bebo.com or wado.com and you will soon see what I mean.

Buying lots of cheap domain names that are still worthy can be best done at auction sites. The trick is to sell to end users for 10-120 times more than you paid by explaining to dubious end users why the name is valuable. It takes some patience as end users wil ask lots of questions and test your patience but if you can make a huge profit then it is worth answering their questions and enjoying the outcome.

There are many more things to take into account when investing in domain names and here at the UK SEO Agency we offer a range of services that include search engine optimisation and web design. We can help you to increase your web presence as well as help you with domain names so contact us now if you wish to learn more.

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How to improve your SEO as an online retail business…

February 2, 2010

Filed under: Google,Internet Marketing,Link Building,Marketing,Our Services,Ranking,SEO — Tags: Content, Images, Online retail, Rankings, Search Engine Optimisation, SEO, SERPS, UK SEO Agency — Katie @ 1:00 pm

Many businesses face problems when attempting to incorporate search engine optimisation into their websites and online retailers are one such sector. They face their own set of problems as descriptions of their products can be repetitive and the frequent turning over of new products also provides a massive challenge. Anyone who specialises in online retailing should take a look at my hints and tips on how to maximise your web traffic with some organic SEO tricks.

1) Get rid of repetitive copies

Many products are similar so when you are describing a product that is basically the same as 10 other products but in different colours or made by a different company you end up with a lot of repetitive content. Other websites that are selling the same products are also likely to be using the same or similar phrases to describe the product and if you want to avoid getting in trouble with the search engines then you should ensure that the product descriptions you write are as unique as possible.

Talk about the most obvious points of a product and try to use words that are not as obvious as what everyone would use. This works to your advantage in two ways as not only do your readers get a better website to look through but your rankings should also improve.

2) Ensure your content is updated and fresh

Content is often lacking on a retail website as many retailers focus so heavily on selling products to their website visitors that they forget to include content that is actually worth reading! Engaging with your customers is an essential part of doing business so simply trying to sell, sell, sell will not pull people into your website.

If you include a few pages that have a history on the background of your company (i.e. where it is based, how long it has been running etc) as well as articles about the products that you sell with links to informative wiki pages etc. You could also add a customer comment section and create a blog section that allows you to provide your website visitors with hints, tips, sales, product offerings and news within the industry.

3) Optimise your images

Many people do not realise that images can be optimised as well as text and PDF files. Online retail websites are usually home to countless images and better SERPs can be enjoyed if you simply optimised your images as well. Optimise your captions and alt text as well and images that are found by the search engines can be linked to and shared around the web, which also contribute to better rankings.

Here at the UK SEO Agency, SEO is our specialty. We provide a wide variety of internet marketing services and we tailor individual quotes in order to meet your specific needs. If you would like to receive more information on how we can help your business to improve then please feel free to get in contact with us.

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What to focus on in 2010

February 1, 2010

Filed under: Google,Internet Marketing,Marketing,Mobile Internet,Our Services,PPC,Ranking,SEO,SEO & PPC — Tags: 2010, B2C, Email, Mobile phones, New Year resolutions, PPC, ROI, Search Engine Optimisation, SEO, Social Media, UK SEO Agency — Katie @ 11:44 pm

Improving your online marketing should be top of your list of New Year resolutions and the first thing to do is recognise and identify where you can make the improvements. Once you know what parts need to be improved you can get started on setting goals and putting a plan into place. Search engine optimisation is massively important to a successful website and social networking has recently become such a dominant force that you should not ignore it. Email and mobiles can still be used and should not be forgotten about in the new era of technologies and here are a few ideas on what to focus on in 2010.

Social media is not easy to use as far as your return on investment (ROI) figures but it is possible to use it to your advantage. Take part in social media to ensure that you don’t get left behind and as well as this you will also be included in any news, updates and happenings that may affect your business. You should track your progress and keep referring back to your goals, which may include increasing the awareness of your brand with symbols and signatures, developing relationships with your customers, increase website traffic with recommendations and build up your customer base.

SEO should also be focused on and you should ensure that you focus on more than simply being noticed by the search engines. Getting ranked highly by the search engines is simply half of the goal, as you still need to ensure people are visiting and using your product/service even if you make to the first Google page. Make sure that your website matches up to your meta descriptions and title tags to ensure that you don’t annoy or disappoint your customers when they reach your site and it isn’t what they expected.

Email marketing should not be forgotten about simply because there are many new forms of communicating. It is not about to disappear in 2010 and increasing your email marketing efforts will still pay off; despite the introduction of social media. Use social media to increase your email listings by all means and take email to the next level by encouraging subscribers to forward your emails with via email or with social networking. The two can be used as a partnership rather than as enemies.

Many websites now enjoy mobile phone compatibility and if yours does not then you should use this year to change that. Optimise for all hand held devices and focus on B2C companies. Check that your pay per click (PPC) goals are actually being met and if they are look to improve them. Many people forget about checking in with their PPC as they are using so many other advertising schemes and marketing ideas to have the time to check on the PPC efforts and results so use 2010 to stay on top of what is going on within your business.

Contact us here at the UK SEO Agency for more information on how we can help you to improve your Internet marketing campaign for 2010.

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