Searches in Google can be split into two categories, Short tail and Long tail keyword searches, or broad and narrow keyword searches.
Short tail searches are generic search terms that produce a wide range of results, but are much less precise than long tail searches. These searches are far more common and produce much more results than long tail searches, however users will find it difficult to find exactly what theyre looking for with a short tail search.
Long tail searches are a more precise search term that users input to Google in order to produce more specific results and find what they’re looking for easier. An example of a short tail search would be ‘web design’ whereas the long tail search would be ‘web design in chester’. The first search would have much more results than the second, however users who know where they want to find a web designer would benefit more from using the long tail search.
Long tail searches are beneficial for businesses as user who enter more precise keywords will be more interested in what they’re searching for and would appreciate being taken to a site which directly links to their search. If a website has incorporated long tail keywords within their website then their site will be marketing to customers who know what they’re after and want better results, therefore gaining valuble users for their site.
Here at UK SEO Agency, we ensure that we incorporate long tail keywords specific to the business within the site in order to help your site be easier to find to potential users who want exact results from a search.This will benefit your business as valuble users could be gained, simply by ensuring your site appears in relevant long tail searches.
If you would like us to help your business appear in specific long tail searches, fill out our enquiry form on our website www.ukseoagency.co.uk.
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