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Google Analytics

July 25, 2011

Filed under: Google Analytics,Marketing — Becki @ 3:23 pm

Google analytics is a free service created by Google which allows you to track and monitor your sites traffic and view how effective your marketing is. It is aimed towards marketers as they can view how well their marketing campaigns are working, and what needs changing or improving.

Thr primary use of Google analytics is to monitor your websites traffic and track how users are getting to your site. For example, Google analytics produces charts showing how much traffic is being generated from Google organic searches, any CPC ad’s you may have, etc. From this you can then decide where you want to focus your marketing, depending on which areas are producing better results.

You can also view which pages of your site are attracting more users and therefore focus more attention on these pages and market them more specifically. Charts are produced to show you on which pages users are leaving your site, inlcuding during which point of purchasing an item users are leaving the checkout process. A chart shows you the exact number of users which are leaving on each page of the transaction and gives you a general idea of the reason they’ve left. This then allows you to review your checkout process and make any changes necessary to improve the process.

You can also track email marketing and social networking which is good as these are more modern forms of marketing that more and more companies are using to advertise.

There are many more features of Google analytics, these are just a few of the most important ones used. If you’d like to be able to review and improve your site using Google analytics, why not contact us here at UK SEO Agency as we currently use this feature to monitor sites we develop. You can contact us by filling out our enquiry form on our website www.ukseoagency.co.uk and we’ll get in touch with you as soon as possible.

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What Web Analytics Can Do to Your Online Business Success

June 6, 2009

Filed under: Google Analytics — Tags: , , , , — Denise @ 10:41 pm

The Web enables you to publish your business content or express your opinions and ideas through your blogs to a very wide audience easily. However, it does not end in that way, you also need to understand your audience by connecting with them to make them feel comfortable. More likely your site will get recommendations from your audience to other people if it “thinks” the way they do. One way to know how your visitors use your site is to know how they react on it is through web analytics. Web analytics will help you improve your site to be user- friendly as well as search engine friendly too.

According to Wikipedia Web Analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimising web usage. Web analytics may either be on- site or off- site web analytics. On- site web analytics refers to measuring your visitor’s activities while they are on your website such activities includes which landing pages that encourage them to make you a sale. On- site web analytics measures your website’s performance in a commercial context, and the data gathered are often used against key performance indicators to improve your website’s marketing campaign or rankings in search engines as well as the response of your audience. Off- site web analytics refers to the measurement and analysis of website irrespective whether you own or maintain it. It includes the measurement of your opportunity, visibility and comments in the Web as a whole.

If your website is an extension of your business and competition is tough, more likely your competitors may be using web analytics or other internet marketing tools or strategies to gain more customers and achieve their online business objectives. In particular, using web analytics does not only let you gain more customers, but more valuable ones. Other than design and behaviour web analytics may also used to diagnose server problems, nd measure the effectiveness of marketing and advertising campaigns.

In short, web analytics can help you improve your website performance, improve your marketing costs and help you improve customer relationship. Knowing the behaviour of your visitors allows you find your weak spots where they may be dropping out and make changes to your site that ultimately lead to more business. Investing much on marketing campaigns does not assure you of yielding better results. The sheer quantifiability of analytics data means it’s easy to establish what is and what’s not working. What does not work can be changed while ones that work well can be maximise. Web analytics is an essential and helpful tool in online marketing and it will guide you to investing on the right tools and strategies in achieving your online success. At UK SEO Agency, we study, gather and analyse the data of our client’s website and create an effective strategy out of the given data. Thus, UK SEO Agency ensures you to deliver meaningful and successful results that will yield into the achievement of your online business objectives.

Setting Up Google Analytics For SEO – Part Two Goal Setup

January 31, 2009

Filed under: Google Analytics — Tags: , — Rob @ 5:43 pm

Welcome to my next analytic’s installment: “Setting up Goals” in this blog we are going to discuss setting up goals in goggle analytic’s. Goal allows you to filter data, tailor to a specific instance; for example one of the most common goals for a e-Commerce Website is the completion of an online sales.

Some goal examples are:

  • When a user completes a check out form.
  • When user sign-up to your Newsletter, (Mail lists Goal)
  • When user creates a lead via a contact forms (Lead generator Goal)
  • When user downloads a catalogue.pdf (Information downloads Goal)
  • When a user goes to a specific webpage (page view Goal)

There are lot more type of goal that the above examples but in a nutshell goals are anything that you want to track; which has a purpose in your marketing/business model. For this blog I am going to setup a very basic goal for monitoring of newsletter sign-up .To start with log-in to your analytics account and create a new profile for your site; Then Go to action>edit for that particular profile. This will take you to you Profile Settings pages in the second section name “Conversion Goals and Funnel” you will see a row start with G1, in the far right of the row under setting you will see a link call “edit” click this link to go to the goal setup page. On the goal setup page their are two section, for this blog we are only concerned about the first section “Enter Goal Information”. Start by activating the goal, follow by entering the Match type for simplicity let keep it on Exact Match. Next enter the goal url; the goal url is the address of the page user are sent to on completion of the said goal normally some thing along the lines of “www.mysite.co.uk/thankyou.html”. Next give the goal a Name I.e. “newsletter sign up” and that it, goal value is a little advance at this stage and can be left a it’s default 0.0 and inmost cases “case sensitive” should be left un-check. Once you check all this hit save and you have setup you first goal.

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