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Companies Act 2007

May 17, 2009

Filed under: Company Updates — Tags: , , , , , — Rob @ 10:57 pm

In today’s blog I have decided to take a step away from Search Engine Optimisation (SEO), and Internet Marketing. I have gone through some of the more legal requirement for a UK  companies website as defined by the UK Companies act 2007. Many of The UK SEO Agency’s clients are business owners. I talk to many clients on a regular bases some of whom have never heard of the act let alone understand what its about. The Companies Act 2007 is very easy to implement and may save your business from a hefty fine.

Adhering to the companies’ act 2007 will not only protect you from getting fined but it will also give legitimacy to you company website, which in the long run will aid in conversion. It is worth mentioning the companies act 2007 applies to both Websites and the company emails.

With company email the Information is normally place in the footer of the email just before or after the usual confidentiality disclaimer. If you use any email software such as Outlook you can easily setup up an email template with this information on it. This will save you from typing out the information every time you want to send an email. Doing this will give legitimacy and professionalism to your email really useful when it’s a sale’s email and enable you to comply with the act.

For your company website the information doesn’t need to be on ever page although some companies choose to place it in the footer of ever page for legitimacy. For those of us who don’t want to ruin the look of there site the information can be place on any give page as long a it is clear layout out and easy accessible. I find the best way to do this is Normally by adding a no-follow link in the footer of every page to this information.

So what information is required?

1) Your companies Name

2) This might seem pretty obvious but the companies registration number should be clearly display. Many people look for this number before doing business with a company; also you should include the country within the UK were it was registered –I.e. England, Scotland e.t.c

3) Any difference between your contact name and trading name should be clear explained – I.e
UK SEO agency is a trading name / style of of NH Internet Enterprises Limited

4) If your business has a VAT number, this must be display whether you site is an e-commerce site of a lead generator site you still need it.

I hope you find this blog both interesting an reassuring when it comes to adhering to the Companies Act requirements. Tomorrows blog will resume the usual Internet Marketing and Search Engine Optimisation (SEO) topics that inspires and interests us here at The UK SEO Agency.

Starting Your Business – Our Top Tips

May 13, 2009

Filed under: Company Updates — Tags: — Nathan @ 10:35 pm

In the recession, credit crunch or whatever you choose to call it, there are not many people who would be brave enough to start a business. However we have pushed forwards despite all of the financial adversity and gone into full time self employment, and it is with this experience we have come up with these tips.

  1. Long hours are a prerequisite: If you want to be a success, do not for one moment believe you can go from a 9-5 employment model, to a 9-5 self-employment model. I have often joked with friends, Its an 8-2 for the whole time your self employed – 8am-2am when you are setting off!
  2. There are many sayings in business, none more truthful than “turnover is vanity, profit is sanity, cashflow is king”. This is a saying which says it all, without having a monthly cashflow, you will never be able to use it to increase your business
  3. Reinvest the profits: For longer than you wish, you will need to live on a shoestring budget for the good of the business. It is this reinvestment of the profits that gives you the luxury later on in the business’s life.
  4. Keep costs low but quality High: This is the first area we can really help you with. It is our aim to keep the costs as low as possible, with our web hosting packages starting from only £22.50 per annum, to our highly effective SEO & high value website design & Development
  5. Use different negotiating tactics depending on what you are purchasing. If you are paying for someones time (Ie Services) then it is usually better to get added value from the money – rather than discount off the price. However if you are negotiating for products, then discounting of price is usually better for your business.
  6. Measure everything: it may not seam a lot, but I have spoken to business owners who have turned around there business through making a lot of small savings. One such example was where previously they offered free shipping on all orders, however they had a lot of order values below £10, and were not profiting from these ordered. They decided to offer a fixed price shipping on orders below £35, thus increasing turnover of the company as well as removing the loss of profit they were making on the products.
  7. Measure your finances to the penny: A lot of SEO companies do not worry about the penny, they simply round any monthly pricing up to the nearest £, which is good for them. We belive in charging what we quote, not an amount over the pricing, and as such only round up to the nearest penny. We are firm believers that if you watch the pennies, the pounds will watch themselves!

With these 7 tips, we hope you move on to have a highly successfull business – and also choose the UK SEO Agency as your Internet marketing agency.

How Blackberries can help your SEO

April 10, 2009

Filed under: Company Updates — Tags: , — Nathan @ 10:01 pm

Firstly, Hope everybody is having a great Good Friday!

Today whilst out shopping with my beloved wife, she goes into the changing room for the 2nd time, and im sat outside the changing room with my blackberry. With a large number of the previous phones I have had, I can not be productive in the slightest, instead I am sat there worrying if I have received any important emails.

However last friday I picked up my new mobile, a Blackberry Curve. Today whilst walking around the store, and awaiting my wife to come out of the changing rooms, I was replying to emails, checking our clients rankings as well as the other day to day routines any internet marketing consultant would do. I was also reading blog articles, and doing day to day admin tasks I usually do outside of office time. But how did this help me as an SEO UK Professional? Quite simply it allowed me to spend my time on my computer today, working on clients sites, improving their SEO strategies and continuing the push forward of the website. Time which would have been spent doing menial administrative tasks.

The 30-40 minutes I spent sat outside changing rooms in numerous sessions over the course of 2 hours, would usually have been spent with me watching the clock – wondering how long till I could go home and carry on with my work. This act alone causes additional stress on myself and makes me a little snappy with my wife – another advantage of the blackberry!

This may be a short blog article, completely unrelated to the day to day grind of SEO. However the one thing it does show is how the UK SEO Agency utilises technology to maximise our productivity – and through us minimising the amount of time we spend per task, it means we can pass on the cost savings to our clients whilst still providing the excellent service our clients have come to expect.

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