With the significant increase in the demand of web development and the unending battle in search engine rankings Content Management Systems or CMS were created to deliver the convenience in developing your own website and the ease and efficiency of managing and updating contents. There have been a number of CMS tools around that includes Joomla, Drupal, WordPress, Magnolai and more. These CMS applications deliver the convenience in managing your website contents, however there have been issues that some of the components of these CMS applications does not comply to be search engine optimisation- friendly.

As the rise of CMS today, Drupal is one of the most popular. Drupal is a CMS written in PHP and is used by many different types of websites as their as a back end system. Drupal contains basic features that most CMS do. However, the question that most people ask is “Is Drupal SEO friendly?”. Most businesses that engage into online marketing do consider SEO as vital component for their online success. To answer this question we need to define and understand the question first. If the question refers to whether sites created in Drupal are inherently do better in search engines, the answer to this is no. Sites that are created in Drupal alone does not rank well in search engines based on observations unless with the help of some modules. With modules it is easier for you to do things that will tend to have positive results on your rankings and search engine success. In other words, Drupal makes it easy to practise good search engine optimisation.

Unlike other CMS applications, Drupla enables you to give your site’s page a name. So, instead of having “ukseoagency.co.uk/node/22?”, you can create something like “ukseoagency.co.uk/services/internetmarketing”. The latter one is more readable for people as well as with the search engines and will prefer it as well. SEO friendly URLs are created for you without any extra effort with a module called Pathauto which allows your site to automatically generate URLs that will match the content you have created. Thus, you create a clean and readable URLs.
Title tags are widely recignised as a key element in ranking every page in search engines. Drupal has a page title module that gives you control over the title tag for the content you have ceated. As MetaTags such as Meta keywords and descriptions plays a vital role in search engine rankings, and meta description provides search engines with text to display on the result page making it convenient for search engine robots to crawl your page. Drupal has a MetaTags module that provides fields for the convenience in generating Meta data when you add content to your site. With Page Title and MetaTags, you’re free to SEO to your heart’s content.

Global redirect can be an issue when you have edited your URL name you’ll effectively be left with two URLs that go to the same page – the pretty one, and the default system one. As you may know, Google frowns upon duplicate content, and penalises this content in its rankings. Fortunately, Drupal is has a Global Redirect module to solve this issue. In the eyes of Google, these two pages will be one and the same.

You cannot gain the online success with Drupal alone. However with the help of its module you are on sure way to search engine success. UK SEO Agency has developed our own SEO – friendly CMS that will surely deliver online success. Our in- house CMS have undergone a thorough debugging and testing to adhere to most of the search engine rules and policies in getting into their rankings. UK SEO Agency are working harder to deliver quality service to achieve you online objectives for we measure our achievements with your success.