About SEO

There are many websites out there who will describe what SEO is, in short it is the process of adjusting your website to achieve rankings in the search engines. But how many of them will tell you exactly what this means to your business? From experience of analysing all of our competitors, none. This is where we differ, with no corporate Identity to hide behind, no buyout targets to meet: The UK SEO Agency is more than willing to tell you exactly what it means in relation to other forms of internet marketing. And we have written a little information down below on each, as well as comparisons

What is SEO

Search Engine Optimisation(or SEO for short) is the process of manipulating certain aspects of your website to appear in the organic rankings. Usually this consists of ensuring the website conforms to web standards, There is a regular and fresh supply of unique content with the correct sprinklings of the keywords (also known as Keyword Density) to keep the search engines coming back to crawl your website. Another aspect of SEO is the process of link building, now this is the process of obtaining quality links (which are equal to votes) to your website. However each and every vote has a different weight, on a website relating to motorsport, a link from Michael Schumachers website would be much more valid and appropriate than a link from Gordon Ramseys website, and so would boost the rankings of the motorsport website. This is where a lot of SEO companies go wrong, they see a Page Rank 5 link as a high quality link - however it could have negative affect on the rankings if it is completely unrelated to the topic of the website, wasting not only there time, but your money. The UK SEO Agency will spend our time sourcing you only the relevent links to your website, giving you a much required boost in the search engine rankings. SEO is a long term battle in which the exact traffic is not paid for, but earned.

What is PPC

Pay Per Click (or PPC for short) is the process of using the toolsets provided by the search engines to provide listings on a cost per click model. In this model, you may receve over 10,000 impressions, yet only pay for the 1000 visitors to your website at a cost per click you establish. Ok this sounds fairly simply, put a bid in as low as possible and minimise my costs for traffic! Unfortunately it is a auction based model, with an additional discount for you bidding and being successfull on the keywords for a long time. This is a very quick way of achieving traffic to your website, however costs can quickly spiral as the increase in traffic is proportionate to the amount you spend. This can be likened to winning a battle, and realising that the battle is only one step of the war, there are many more battles on a daily basis.

What is Affiliate Marketing

Affiliate marketing is the process of getting someone else to market your website for you via a affiliate network. They send traffic to your website, and you pay them a commission on every sale you make! Many of the companies out there state its a brilliant situation because you only pay out commission, on what you sell - However they neglect to sell you the full picture. Each of the networks have a varied fee for setup onto the network, and then a monthly fee for access to the network. Many of the affiliate networks also add on a override percentage onto the value of the commission as a administrative charge for processing the payment for the affiliate. In reality you could end up spending from £100 upwards with varied success, purely based upon the public interest in your product! However on the flip side there could be a large number of websites which want to send the traffic your weay to earn enough to justify there existance. Affiliate Marketing can be classed as a bit of a gamble, but we would always reccommend you use a affiliate network rather than a piece of software on your website: this is only ever shown to the visitors to your website - who may see it as a quick way to save money.

What is Email Marketing

Email marketing is the process of sending out a email to a existing or potential customer with the intention of producing a sale/conversion. Email marketing is a very good method to use if you are aiming at marketing to existing customers, who are already warmed to your website as they may have purchased from you in the past, or may have been interested in the product you sell. However We would tend to not reccommend sending out emails to a email address list you have aquired, as these emails may be classed as spammy by a user, and them think simply unsubscribe, wasting your money.

Which is best for me?

This depends entirely where you are in the marketing cycle. If your company is a brand new company and is required to start turning over money virtually instantly, We would reccommend creating a PPC campaign and using it to not only gather conversions, but to obtain usefull data as to what keywords convert best for your webstie - using this information to optimise your website for SEO. If you have time to wait, or already have the data, then it is very useful to move forward with a SEO campaign - we always analyse all data to find the best keywords to push your website forward!

What should I do now?

Start marketing your website, to start the ball rolling and the push on your website, please feel free to either request a free analsys of your website and marketing, or to simply contact us and discuss your needs